Software Monetization Featured Article

A signature feature of digital transformation is automation. It’s alleviating the labor and time intensive processes of manual operation of yesteryear with the power of automation, leveraging the development taking place in software to better serve customers.

A vendor that develops lighting measurement applications for industries including commercial lighting, automotive and aerospace provides customers with quarterly software updates. And, until recently, this process was managed manually.

Put simply, the software developer was struggling to overcome a number of obstacles.  Updates are sent via email, and in a great number of cases service providers block these messages. Due to the manual nature of the update process, it takes a long time, requires a great deal of man power and is quite costly – to the tune of thousands of dollars over a number of months. Because the engineering team is working on this outdated update process, it cannot work on developing new capabilities and features. The customer experience is dampened quite a bit as well. The update process is slow and can severely impact customer relations.

Enough of the problems, let’s dig in to the solution. Simply put, Sentinel Up was able to answer the call, here’s how. Back-office integration provides each user gets the correct update for the correct device and version of the software. Secondly, in-app updates provide users with direct access to all software updates available for the solution. Distribution is doneso via Electronic Software Delivery platform and the addition of automatic installation removed the requirement for engineer’s hands on support.

The results speak for themselves: minimal manual errors, improved customer experience and a reduced cost of operations. A proper software monetization solution will empower operations, moving away from antiquated systems and processes and migrating to cloud-based solutions is a simple place to start in addressing the matter.

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