Software Monetization Featured Article

Gemalto (News - Alert) doesn’t like to call what it offers a software licensing solution. Instead, it refers to it as a software monetization platform.

That’s because software monetization signals that the Gemalto solution does more than protect your software. It actually helps you generate new revenues software.

The Gemalto software monetization solution, about which the company has launched a YouTube channel, rests on four pillars. Those pillars include protection, packaging, management, and tracking.

So, yes, Gemalto’s software protects. It does that by preventing piracy. Because when others use or distribute your software without your authorization, you don’t make money on it. And that’s no good. But here’s where the monetization part comes in related to this pillar. When you can protect your software, chances are you’ll be able to make more money from it.

Being able to easily package your software in different ways also increases the earning potential of your software. That’s because different software packages can be used to appeal to different customers and markets.

The packaging capabilities of the Gemalto platform also let you separate your application features so you can sell premium features individually. And that means new revenue streams for you.

That takes us to the management pillar.

Gemalto’s management features let you easily control all license and entitlement functions. Plus, you can automate time consuming manual tasks to eliminate errors, and reduce license fulfillment costs.

As for tracking, Gemalto delivers advanced data collection and reporting tools to support software companies’ strategies and help them optimize their product roadmaps. So you’re covered for right now and in the future.

So call it software licensing if you must. But Gemalto will continue referring to its solution as a software monetization platform. Because this solution creates value and new business potential for the organizations that use it.