Software Monetization Featured Article

Connectivity and easy access to products and information via the Internet have changed customer expectations. And that is necessitating change for businesses.

Today’s customers expect quick results and the flexibility to choose from a variety of packaging models. The cloud and other on-demand business models have conditioned them to demand pay-as-you-go solutions.

This has prompted companies to shift from selling products and software licenses to offering their solutions as a service or based on customer outcomes. And that means businesses have to completely rethink how they’re doing things – and to move quickly to make these changes.

The good news is that it also creates new opportunities. Where do you go to get the answers you need? Join Gemalto as LicensingLive! 2017 returns to The Juniper Hotel in Cupertino, CA (News - Alert)

Industry experts and senior software leaders will assemble for the 10th annual LicensingLive! 2017, which will be held Oct. 24 through 26, to share their experiences and insight on how to solve some of the most pressing software monetization challenges and how they are embracing business transformation in the now economy.  You will also gain great insight on the best practices shared by real life customer implementation and learn about the trends from industry leaders and analysts.

LicensingLive! 2017 is designed to address the interests of software executives and product management who want to gain a competitive edge and explore uncharted business opportunities. The event’s theme is The Future Empowered by Software Monetization and will focus on the new ways software vendors have to price, package and sell their products.  The agenda is constantly being updated, so check frequently for updates.  This year there will be presentations about servitization, digital transformation and operational efficiency, consumerization and the key role that user experience plays in driving customer satisfaction and reducing costs. .

LicensingLive! 2017 attendees will be able to visit the Sentinel Product demo showcase and gain insight via an array of presentations and panels on such topics as:

• Building New Business Models with the Internet of Things
• The Future Empowered by Software Monetization
• Digital Transformation - The Road to Operational Efficiency
• Monetization Models in a Service-Centric Environment
• Re-thinking the User Experience – Why Your Customers are Calling the Shots
• Be a Change Agent
• Selling Differently
• Operating Differently
• Pricing Differently
• Achieving ROI Workshop

In addition to an array of speakers from Gemalto (News - Alert), LicensingLive! 2017 will feature Joshua Bloom, partner at Simon-Kucher & Partners, a strategy and marketing consulting firm; Amy Konary, research vice president of software licensing and mobile enterprise applications at IDC (News - Alert); Ray Wang, principal analyst, founder and chairman of Constellation Research Inc.; and an expert from Gartner.

You can REGISTER HERE for the event.