Featured Article from Software Monetization

Customers today are more informed and more demanding than ever before. This is true across the board – from retail to healthcare and so many industries. Now more than ever, delivering value to meet customer demands is a must.

For hardware manufacturers there is also the issue of licensing for large-scale machines that can make it difficult to choose the right combination of packaging, pricing, delivery, promotion and support.

Software monetization works by collecting revenues for use of valuable software code developed by a company. Gemalto offers solutions for anyone – from startup to enterprise – that makes it possible to grow business while still working seamlessly with outside products.

This topic will be the topic of discussion during an upcoming webinar, “Crossing the Licensing Chasm - How to Transition to a Recurring Revenue Model Today,” happening Tues. April 18 at 10 a.m. PST/1 p.m. EST.

Bill Graber, Director of Marketing at Trimble (News - Alert) Navigation, will be joined by Joshua Bloom, Partner at Simon Kucher & Partners, and Andres Botero, Chief Marketing Officer at Aria Systems, for the live event.

Attendees will hear first hand from Trimble about the licensing evolution it has witnessed and how it was able to overcome challenges as a hardware manufacturer.  The Webinar will also look more closely at new recurring revenue models and how to finally cross the Licensing chasm.

REGISTER NOW.