Software-as-a-Service (SaaS) is playing an increasingly important role in social media marketing.
If you have to promote you product or service in all social networking websites, or keen to know which of your Facebook (News - Alert) or Twitter posts spark conversation about your website/product, you can do it through Votigo’s Social Marketing Suite.
According to a press release, this Software-as-a-Service platform enables marketers to run cross-channel promotions, manage conversations and social contacts and analyze metrics across Facebook, Twitter, LinkedIn, YouTube (News - Alert), Web, and Mobile.
Abbey Reider, Global Search & Social Media Strategy, Starwood Hotels & Resorts Worldwide, said, "With over 1,000 hotel Facebook pages Votigo's Platform provides a scalable solution that satisfies our corporate and legal team needs, while allowing our individual hotels the autonomy to create unique and engaging promotions."
Votigo is a Facebook Preferred Marketing Developer and charter member of the Google (News - Alert) Engagement Solutions Developer Program.
Votigo is used to manage brand-consistent promotions across 1,000 unique Facebook pages for Starwood Hotel & Resorts Worldwide; to allow growing businesses of all sizes to run promotions and marketing apps for as low as $15 per month; and to execute international cross-channel promotions on Facebook, YouTube, Twitter (News - Alert), Web and Mobile for category-leading brands like Ford, Fox, JBL, Random House and many more.
“This is a very natural evolution for us,” says Jim Risner, CEO and co-Founder. “For nearly six years we’ve been fortunate to work with world-class brands and agencies, and fulfill their social promotions needs with innovative campaigns for any channel and in any country. We’ve always been known for our strong technology platform and excellent service.”
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.
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Edited by Brooke Neuman