Social media is changing the way we do business. Companies and sales staff are interacting more than ever with their customers via social media sites. Engaging customers through these platforms creates a new expectation for sales teams to dynamically interact with the base. There is a clear need for a software application to handle these capabilities, something that addresses social CRM and mobile care.
According to this Business2Business report, social CRM and mobile care solutions create a growth in customer service and impact the overall success of a company. It allows companies to increase branding and trust with their clients. Productive selling time means a healthier bottom line and social CRM and mobile care provides the perfect foundation to a successful process.
Typical sales people spend time managing tasks, scheduling appointments, making contacts and handling accounts. A successful process comes down to opportunity management. Easy-to-use, on-demand social CRM and mobile care solutions help increase efficiency and effectiveness in all of these activities.
Yet it gives management pipeline visibility to pinpoint minor issues before they become major problems and all of this information is stored centrally so teams can access it from anywhere and at anytime. There is also the additional benefit of offering customization within the system without involving the IT department. These capabilities are enabled through social CRM and mobile care solutions.
Social CRM and mobile care gets smarter over time based on the information that is entered into the system. This tool helps sales staff prospect more effectively and put teams with similar accounts closer together. It can also give them access to the necessary tools to manage the effectiveness of marketing campaigns, and powerful presentation tools.
Once the sales staff are about to close a deal, social CRM and mobile tools would provide an analytical dashboard with similar deals with prices to maximize margins for companies and ensure the customer is getting a fair price.
The bottom line is that there is a way to increase the sales staff productivity by giving them access to a wide range of on-demand social CRM and mobile care software that are easy to use and fast to deploy for every stage of the sales cycle. Sales people were able to increase their productivity by nearly 26 percent with social CRM and mobile care, according to a recent Nucleus Research report.
Social CRM and mobile care applications are not only powerful, they are in demand. According to technology research group Gartner (News
- Alert), there is anticipation for the market to reach more than $1 billion in profits, that’s nearly double 2011 results.
Edited by Stefanie Mosca