You may have years of experience in social CRM or consider yourself to be an expert on the topic, however, have you truly taken the time to understand the specific drivers behind its influence on the social contact center of today?
Let’s not forget the fact that with slowdown of mobile adoption in the contact center and socialsphere nowhere in sight, the influence behind what makes social CRM tick is changing faster than ever as companies transition to more mobile-friendly platforms.
The truth of the matter is engaging customers in social media and social listening by the means of social CRM and mobile care have been focused on the inbound aggregation of multiple media and community sources until now. Today’s changing social contact center requires a much more strategic look into outbound campaigns involving pinpointing influencers relevant and specific to the enterprise and engaging the right influencers in the most efficient ways possible.
When it comes to social CRM, tracking the highest possible response and satisfaction rates is of the utmost importance in understanding and maintaining customer retention.
If you are looking for more insight into what tools your company should be utilizing to obtain the highest level of feedback and leads from its social media campaigns, join Hold-Free Networks tomorrow for a free presentation called “Says Who? Understanding the Role of Influence in the Social Contact Center…” at 2:00 PM EDT/11:00 AM PDT.
Social CRM and mobile care experts from Hold-Free Networks and LiquidGrids will not only provide a comprehensive presentation regarding why it’s important to collect a variety of metrics about your company’s online and live interactions, but they will also explain why social influence goes far beyond how many “followers” or “likes” you have on your social media pages.
Don’t miss the chance to expand your knowledge on the key drivers and influence behind social CRM in the contact center. Register now.
Edited by Juliana Kenny