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July 25, 2011

Ixxus Launches Social Content Platform for Alfresco ECM

By David Sims, TMCnet Contributing Editor

Officials of information management company Ixxus announced the launch of its Social Content Platform for users of open source ECM provider Alfresco Enterprise Content Management (ECM) system.  

The Ixxus Social Content Platform, according to company officials, integrates with existing social media services such as Facebook, Twitter, YouTube (News - Alert) and LinkedIn. This lets users create a central repository based on Alfresco.

“Previously organizations may have had control over the content they published, but today’s social media channels are making this a much more difficult task,” said Paul Samuel, director at Ixxus, adding that companies are sometimes reduced to managing it in a siloed fashion with different tools and “little integration with their existing content management systems.”

Not the best way to ensure customer satisfaction, of course. Making it difficult to track social media interactions with customers is pretty much a recipe for missed contacts and disgruntled customers.

The Ixxus Social Content Platform boasts integrated social content publishing, featuring an algorithm that will help reduce content to 140 characters.

The product also lets users review and publish workflow, company officials say, explaining that users can set the necessary workflow publishing approvals for all their social content so messages are consistent and adhere to company standards. Plus users can view their history of published content, search and retrieve content and basically sort out their information infrastructures.

Last year about this time TMCnet reported that Alfresco announced the availability of Alfresco Migration Services to simplify content migration from costly legacy and proprietary apps to Alfresco ECM.

The packaged product enabled organizations to decrease their ECM costs in an increasingly commoditized market, company officials said at the time. While Alfresco Migration Services were made available for a variety of legacy and proprietary ECM tools, the services were initially offered for organizations seeking to migrate from EMC Documentum and Microsoft (News - Alert) SharePoint to Alfresco Enterprise.

“Companies of all sizes are facing content chaos. Unstructured data is scattered across a range of different applications and locations. Businesses are also under pressure to cut IT budgets and reduce maintenance fees on proprietary software,” Alfresco officials said at the time. “In addition to open source architecture and platform benefits, Alfresco's low cost subscription model enables organizations to achieve significant costs savings while maintaining business as usual with their content services.”

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Rich Steeves

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