While mobile and SMS text marketing have proven to be valuable tools for marketing departments, many companies still struggle to get it right. But getting it right is critical for companies nowadays, given that the average management level or better worker is glued to his or her smartphone or other mobile device for a good portion of the day.
Too many marketing organizations have written off mobile and SMS text marketing as a consumer thing only, and they are missing out on valuable opportunities, cloud-based call center solutions provider, CallFire wrote recently on its blog. The company has compiled a list of pertinent statistics that underscore the importance of mobile and SMS text marketing. These include:
- Twenty-eight percent of C-level executives in the U.S. use their mobile devices to do research on business purchases, eMarketer (News - Alert) has reported. Comparatively, 25 percent of non C-level execs made business purchasing research on their smartphones.
- Half of smartphone users have scanned a QR code on their devices, and 18 percent of those have made purchases after scanning.
- Response rates on SMS text messaging are eight times greater than that of e-mail, according to Mobile Marketer.
- The number one secondary action after reviewing a mobile search is placing a call, so be sure your call center is up to snuff and on board with your mobile marketing program.
- Worldwide SMS traffic will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016, according to Fierce Mobile Content.
- Mobile generated Internet traffic growth has increased 10 fold in the past three years. In 2009, one percent of Internet traffic came via a mobile device. In 2010. it reached four percent, and in 2011, it accounts for 10 percent of traffic. This number is only expected to grow.
- SMS text messaging has a 98 percent open rate, and 83 percent of text messages are opened in the first three minutes of receipt.
- Finally, since 2008, there has been a 153 percent compound growth rate in mobile app and ad revenue, which makes today’s total mobile advertising revenue at $12 billion, of which 29 percent comes from ads and 71 percent comes from mobile apps.
What does this all mean? It means that if you're not engaged in a fully realized and sophisticated mobile and SMS text messaging marketing program, you're missing the boat.
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Edited by Brooke Neuman