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Increased Spending on Video Conferencing Forecasted by Leading Analyst Firms <

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August 26, 2011

Increased Spending on Video Conferencing Forecasted by Leading Analyst Firms

By John Lahtinen, Community Development Editor, TMCnet


Global analyst firms have identified an upturn in video conferencing spending, as SMBs and enterprises embrace the benefits of real-time visual communications technologies. Infonetics predicts enterprises will spend $5 billion on videoconferencing and telepresence systems by 2015, and Frost & Sullivan (News - Alert) forecasts the Web conferencing and collaboration market will reach $4.12 billion by 2014.  


Nefsis, a technology specialist in video conferencing software and cloud computing online services, predicts an ever-increasing role to be played by cloud-based solutions in the next few years, having seen its product mix shift from 50 percent on-premise to 90 percent cloud-based software-as-a-service delivery (SaaS (News - Alert)) over the past four years. Nefsis has identified the critical components businesses should evaluate when deploying video conferencing to get the maximum cloud-enabled benefits.

“Cloud computing and video conferencing are more popular than ever, but there are fundamental differences that set the leading cloud-based solutions apart,” said Tom Toperczer, Nefsis vice president of Marketing, in a release. “Be sure to look for multiple points of presence and real-time, distributed workload balancing – a centralized data center or a single hosted video router is not exactly in the spirit or technical meaning of the word ‘cloud.’”

A globally distributed network of servers that reacts in real-time to conference events and network conditions power the automated load-balancing, fail-over, and high-scalability benefits of cloud computing, according to Nefsis.

“SMBs today are looking for enterprise-class communication capabilities like high-quality video conferencing, at a price they can afford. Taking the cloud approach is a great way to provide these capabilities, but not all cloud video conferencing solutions are the same,” said Robert Poe, Principal Analyst at VoIP Evolution and author of the report “SMB Video Conferencing: Getting Beyond Clouds & Interoperability.”

“To be truly useful, cloud-based video conferencing solutions have to perform well even over unreliable network connections, and offer sophisticated collaboration tools in addition to video conferencing,” Poe added.

Nefsis includes the following as critical components for meeting forecasted demands for video conferencing: virtualization in a true cloud, low latency, multipoint HD, dynamic scalable video, advanced collaboration, and advanced features.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It’s also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



John Lahtinen is Community Development Editor for TMCnet. He has more than 15 years of combined professional and educational experience involving news, education, and marketing. John holds a master's degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in English from the State University of New York at Plattsburgh. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell







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