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February 03, 2010

Sagem-Interstar Talks Fax in the Enterprise: Interview

By Kelly McGuire, TMCnet Editor


While attending the ITEXPO (News - Alert) East in Miami from Jan. 20-22, as a TMC Web Editor, I had the lucky job of sitting down with leading executives from top companies in the telecom industry to discuss various trends in their business, as well as how the show was going for them, and what to expect in the upcoming year.
 
Of the interviewees and companies I was privy to meet, I had the pleasure of sitting down with two top executives from Sagem-Interstar (News - Alert), Regional Sales Manager, Tom Coombs, and Strategic Partner Manager, Sabrina Stratford, who each gave me their personal take on the economy, specific products the company is focusing on based on their areas of coverage and how the show was going for them.
 
First, Tom Coombs and I sat down to chit chat about what’s been going on with the company’s software-based products.
 
“The software product enables enterprise faxing in the workplace, to enable customers to reduce costs and become eco-friendly by saving paper and saving money in the process,” Coombs said.
 
And in regards to what the company expects in 2010, Coombs believes the popularity of fax in the enterprise will be increasing.
 
“One of the entertaining things about fax is that everybody believes it is going away, when in fact what’s actually happening is that the quality of fax traffic is becoming more critical in the workplace,” Coombs said. “So, enterprises are sending purchase orders, anything that’s contractual, that’s legally obligating and also medical records; so all the documents that can be transferred by fax are now starting to become more critical to the enterprise and the workplace.”
 
“So along with that, and with the various drivers to save cost and money in the enterprise now, we’re getting a lot of exposure and interest from our customers and from our partners.”

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly 'green' technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire



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