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October 22, 2008

Fax, the Missing Piece to Your Unified Communications Solution

By Erik Linask, Group Editorial Director

The secret to enabling easy connectivity between handsets and other communications devices in today’s IP-centric environment is a secret no more – a growing number of vendors are implementing SIP as the standard for setting up and tearing down communications sessions. For starters, SIP offers a common mechanism that makes connectivity between devices easier than ever before.
The proof is in the pudding — or in the trunk, in this case. In the business communications space, SIP Trunking is seeing perhaps more growth than any other service offering.
But, as with any evolving technology, use cases and deployment scenarios are plentiful, as a series of seven Webinars with AudioCodes has shown. The series, thus far, has examined application development, contact center applications, conferencing and collaboration, call recording, fax, security, and asterisk-based solutions — all leveraging the power of SIP.
Now, the eighth event in the series takes another look at SIP-based fax capabilities, this time as a means of enhancing Unified Communications deployments by bringing a key communication medium in line with modern technology.
Indeed, several verticals — including financial, government, real estate, medical, and legal sectors —still rely heavily on fax communications as part of their daily business processes.  Yet, to their dismay, as they look to deploy — or many have already deployed, in fact — new VoIP or Unified Communications (News - Alert) systems, they or their providers have overlooked the necessity of including fax as a key element of that new strategy.
The truth is, many vendors and service providers have decided that fax has a very limited lifespan given the pace of change in the communications space. That simply is not the case. For the many industries listed above, and perhaps several others as well, the fax is an integral part of the communications process, and will continue to be for the foreseeable future.
Fortunately, SIP-based fax server solutions can be easily and seamlessly integrated into today’s IP communications solutions, allowing these institutions to leverage their investments in next generation technology without compromising their business processes. In fact, by adding an IP-based fax solution to their capabilities, these businesses can extend the benefits of VoIP and UC to their fax requirements as well — cost reduction, increased productivity, quicker communication, increased ROI, and, of course, environmental awareness.
Of course, the key to the successful integration of fax services into IP Communications environments is the successful interoperability between media gateways and other IP network elements. 
To explain the need for fax solutions today, and how they can be effectively integrated into existing solutions, AudioCodes’ (News - Alert) Director of Business Development and Sagem-Interstar’s Partner Development Manager Georges Boutros teamed for this latest educational session.
Sagem (News - Alert)-Interstar has worked with AudioCodes to ensure ease of integration between the two — AudioCodes’ Mediant gateways and Sagem-Interstar’s XMediusFAX solution. Alan and George spent an hour explaining why such collaboration between vendors is necessary for the benefit of both business as well as vendor/provider communities.
Log in now to learn how your business can:
  • Easily deploy secure and reliable T.38 FoIP from desktops, email and Web applications, and mobile devices, leveraging open standards;
  • Integrate those capabilities into your existing ERP and CRM systems;
  • Achieve lower Total Cost of Ownership;
  • Ensure compliance with Sarbanes-Oxley, HIPAA, PCI, and other regulations; and
  • Increase your company’s Green Awareness, including adopting blade servers and virtualization.
The fax is here to stay. This is your opportunity to learn how to benefit from current technology to use it to generate increased ROI from your IP Communications solution.
To check out the entire series of events that can help your organization Break Free from the boundaries of traditional communications solutions by leveraging SIP in your new VoIP and Unified Communications deployments, visit

Erik Linask (News - Alert) is Group Managing Editor of TMCnet, which brings news and compelling feature articles, podcasts, and videos to nearly 3,000,000 visitors each month. To see more of his articles, please visit his columnist page.

Edited by Erik Linask

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