“Anything that makes IT faster, more efficient, or less labor-intensive is going to be a hit, both with IT professionals and their bosses,” writes industry observer Holly Dolezalek in one of the least controversial sentences you’ll read this week. Disagree with that and, well, you have issues you probably need to address.

FrontRange Solutions (News - Alert) is building a software stable along those lines, Dolezalek writes, aimed at the makes service management, customer service, and asset management software markets. According to Kevin Smith, FrontRange’s vice president of products, “the sweet spot for its IT business is organizations with between 500 and 5,000 employees. For the CRM and customer service market, it’s organizations with between 50 and 2,000 employees,” she says:

“We find that we’re a good fit for health care, education, government, retail organizations, and financial institutions,” Smith says.

FrontRange is best known for two products, HEAT and GoldMine. HEAT, help desk software that automates standard tasks, tends to be most popular among SMEs, Smith explains. GoldMine, on the other hand, is a CRM product that helps with marketing, sales, and contact management automation. It also has scheduling and project management functions.

Other software management tools include License Manager, which tracks licenses and manages software assets, and NetInstall, which automates the deployment, configuration, and management of software.

The company’s revenues are almost evenly split between its North American business and its international business. “We think it’s a healthy balance, and it keeps us competitive,” Smith says. “In a given year, if Germany is a little slow, then the U.S. market compensates, or vice versa,” according to Dolezalek, who adds “In fact, not surprisingly, the U.S. market is steady but not easy, Smith says. Germany, France, and Southern Europe remain strong markets for the company.”

The company sees a lot of potential in several markets: India, Southeast Asia, South America, and Eastern Europe.