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Susan G. Komen for the Cure Standardizes Sales Software on Salesforce CRM

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TMCnews Featured Article


August 11, 2010

Susan G. Komen for the Cure Standardizes Sales Software on Salesforce CRM

By Anuradha Shukla, TMCnet Contributor


The Salesforce.com Foundation, the global specialist at business and philanthropic integration, has announced that Susan G. Komen for the Cure, the world’s largest organization dedicated to overcoming breast cancer, is using Salesforce CRM to deploy the VICTORY Platform to improve its fundraising and donor relationship management.


Komen for the Cure is using a combination of discounted and donated licenses of Sales Cloud 1 and Service Cloud 2 via the Salesforce.com (News - Alert) Foundation’s 1 percent product donation program to enable a more unified and standardized view into its donor network. Employing such customized solutions allows Komen for the Cure to allocate more resources to its mission—to fight and eventually overcome breast cancer—instead of tussling with the management and cost issues that eventually come to the fore when one deals with on-premise software.

Prior to using Salesforce.com’s solution, Komen for the Cure and its affiliates were forced to use different systems to track their various fundraising programs. The use of this system made it very hard to track these interactions and donations, because by its nature, it could not provide a clear glimpse into donor participation and history.

Having thus determined that it needed a comprehensive solution—which would help both its headquarters manage cause-related marketing to bring in major donors, and its affiliates with the management of their own donors and events—Komen for the Cure conducted an exhaustive selection process to find a solution that could offer custom functionality and could be easily managed. Salesforce.com was the ultimate choice.

Komen for the Cure’s Salesforce CRM deployment was used to create the VICTORY Platform for fundraising and constituent and donor management, including affiliate relationship management. The use of this solution gives for Komen for the Cure and its affiliates a comprehensive, real-time view of their constituents for the first time.

Justin Ricketts, CIO, Susan G. Komen for the Cure, said that the organization was founded to end breast cancer, and Salesforce CRM’s Sales Cloud 2 and Service Cloud 2 enables Komen for the Cure to do precisely that by focusing its resources to further this mission. Infrastructure costs are lowered and new capabilities delivered faster—and the fundraising and constituent management processes improved considerably.

Suzanne DiBianca, executive director of the Salesforce.com Foundation, said that Susan G. Komen for the Cure was an excellent example of how Salesforce CRM is a perfect fit for the constituent management and fundraising needs of nonprofits. Salesforce CRM can be accessed from anywhere, has low IT maintenance requirements, and can be customized to suit users’ needs.


Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Juliana Kenny







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