There are many ways in the telecom industry to define a company’s success. There’s the obvious: reporting strong financial figures, and then there’s the slightly less, yet incredibly rewarding facts that solidify a company’s mark on an industry.

And, for customer relationship management, or “CRM,” software provider, Salesforce.com, news of a U.K.-based software company integrating one of the company’s CRM products, does just that. 

Parker Software Ltd. has taken its product, WhosOn, a solution that tracks, engage, and reports on visitors to a Web site in real-time through live chat and Web analytic, and integrated it with Salesforce.com and Microsoft (News - Alert) Dynamics CRM platforms. 

Ian Rowley, business development manager for Parker Software, said that the company’s agility to respond to its customers needs quickly gives the company an advantage over the competition. 

“This integration with both Salesforce.com (News - Alert) and Microsoft Dynamics offers huge time savings for our customers using CRM platforms to collect data about their customers,” Rowley added.

After receiving customer feedback, Parker officials said there was a dire need to combine WhosOn with a strong CRM application. And, the benefit of both Salesforce.com and Microsoft Dynamics CRM platforms is that they can be fully integrated with WhosOn. 

Through the WhosOn interface, Web site visitor details can be sent directly to either Salesforce.com or Microsoft Dynamics. 

According to Parker officials, other features include the ability to have click to call back requests sent directly to the newly integrated application. 

Additionally, a sales team using the system can have live chat transcripts added to a potential or existing company’s history, so that a sales agent can have an accurate description of its prospects and follow up in the appropriate manner.