Salesforce.com, a major customer relationship management, or “CRM,” software provider, has selected inContact, Inc., a developer of on-demand contact center software and agent optimization tools, for the company’s partner program. 

The collaboration between the two companies will integrate the service cloud 2 and force.com platform, for a real-time customer care system that is based in Salesforce.com’s (News - Alert) sales cloud, which will improve lead and contact management and, in turn, free up salespeople to focus on expanding customer relationships. 

Kendall Collins, chief marketing officer at salesforce.com, said that the service cloud is the next generation solution for customer service. Therefore, the collaboration will only add to the progressive and evolving solution.

“The Service Cloud bridges the gap between traditional contact center technologies and cloud computing platforms like Google (News - Alert), Facebook and Twitter,” Collins said. “Having inContact as a partner is strategic to ensure adoption of the Service Cloud,” adding that inContact has a track record of customer success and technology excellence.

According to company officials, the sales cloud is designed to deliver companies everything they need to improve sales dynamics.  What’s more, the new partnership with inContact and Salesforce.com will cater to organizations of all sizes.

SMBs or large enterprises need CRM systems that meet the needs of the customer relationship demands, no matter how big or small. With Salesforce.com’s dynamic CRM software portfolio, now with the inContact partnership, every sales representative can perform required duties on any customer service level or magnitude. 

Other companies have become part of the Salesforce.com partnership program as well. Verndale, a mid-market Web technology and consultancy firm earned the official Force.com developer certification through Salesforce.com in September 2009.