With the help of Webtrends CRM Exchange, sales, support and marketing representatives can identify prospects and customers based on what they looked at and clicked on while visiting websites.

Organizations use Salesforce for prospecting, managing interactive communities, segment-based marketing. Company officials said that long before customers contact a company’s sales or service team, they will turn to the Web to research products, download information, search topics and find help.

Taking this behavioral data from Webtrends Analytics, Webtrends CRM Exchange puts it directly into the hands of sales and support organizations within Salesforce, said company officials.

Noting that marketing is becoming less about spending time to find new customers and more about referrals using various online communities," said James McDermott, vice president for business development at Webtrends, said “Webtrends is delivering a solution that enables organizations to improve results through more knowledgeable customer relationships.”

Robin Temple, director of Digital Marketing for Lawrence & Schiller, said that they use Webtrends CRM Exchange for Salesforce to help oclients deliver more relevant information to their prospects, have more informed conversations and close more business.

Developed in collaboration with American Data Company, Webtrends CRM Exchange is now available on AppExchange 2.

Webtrends is a provider of mobile and social analytics, helping marketers create, measure, and improve campaigns. Earlier this month, the company announced that Webtrends Fall 2010 release addresses marketers’ urgent needs by adding new capabilities to Webtrends Analytics On Demand.