While there are plenty of customers demanding faster cellular speeds, the fact of the matter is that all of the biggest cellular companies in the United States and throughout the world are already offering LTE services. The key to getting ahead in this business is finding the next big thing, and that means finding a way to offer up even faster connection speeds, in essence being the first to come up with a 5G network.
As the website Business2Community points out, firms have been doing battle in order to take the title of best provider of 4G services for quite a while now. Verizon had been the undisputed king of coverage but AT&T (News - Alert) has made up considerable ground in the last few year and is now stakings its claim on the title of having the most reliable 4G LTE network.
This competition has actually bread a kind of consumer that simply expects to be able to connect to the Internet whenever they want wherever they want. It becomes frustrating for the public when they can’t find a connection and plenty frustrating when that connection is slow. People simply don’t understand how quickly the market has changed when it comes to providing services like VoLTE.
One way in which companies have been able to do battle with slower speeds in remote areas is by offering services like Wi-Fi calling. Some people assume allowing customers to make calls over a Wi-Fi network is counterproductive for a cellular firm but in the end, it’s all about keeping the customer happy. In the long run, a customer is still going to be using their cellular network more often than not. When they are not, firms like AT&T and Verizon (News - Alert) want to make sure they are happy. Wi-Fi calling is just a stop gap anyway, on the road to being able to offer super-fast cellular speeds no matter where a customer is located.
Edited by Alisen Downey