Almira Labs (News - Alert) recently bagged the prestigious Agripina Award for its advertising campaign on BrainPhone Store Service Lunch. The BrainPhone Store was introduced at the CTIA (News - Alert) Wireless Show in New Orleans earlier this year. The store has a catalogue of voice-driven services that enable the providers to deliver rich features and services across mobile and fixed-line networks to any device. Advertising agency El Cuartel from Malaga, Spain created the award winning campaign which reinforces market potential for cloud-based voice services catalogue.
Almira Labs, founded in 2006, is a software developer of value-added services (VAS) for the telecom industry. They create innovative technologies that enable mobile and landline operators, as well as enterprise business, to offer next-generation voice-driven apps for all types of phones.
Almira Labs had entered its BrainPhone Store Mobile App in the CTIA Wireless (News - Alert) 2012 Big IDEA Award contest. A unique competition that CTIA designed to identify the next wave of innovation that will propel growth in mobile communications sector, the Big IDEA contest calls for ideas, visions or concepts that embody the true transformative power of wireless technology.
The campaign has generated interest in new markets. Several new business opportunities have resulted in both Latin American and US markets, due to the buzz created by winning the award, according to Martin. Almira Labs now plans to leverage and build on this interest.
Offered as a cloud-based software solution to mobile operators and service providers, the BrainPhone Store enables providers to offer high-margin value-added services such as e-mail, social media, QR code technology, as well as specialized capabilities for individuals with disabilities and the elderly, throughout the subscriber base.
Almira Labs develops the voice –driven features and solutions for enterprises and service providers. Its cloud-hosted, easy-to-use, device-agnostic technologies enable its subscribers to utilize their mobile devices more fully thus broadening business opportunities for carriers worldwide.
Edited by Brooke Neuman