Trademob announced two major changes this week, as the company is expanding into the United States and releasing its latest program, smartBoost.
In the past, the mobile marketing platform was only available in Europe. Its operations were dominant in Berlin, London, Paris and Madrid, but now the company is opening an office with five to 10 employees in New York City.
The launch of smartBoost means that a larger staff will be needed to further meet demand and assist customers. The latest app is available in the Apple (News - Alert) App store.
"The opening of our U.S. headquarters in New York is far more than symbolic," said Ravi Kamran, founder and CEO at Trademob. "This expansion will allow us to be more competitive in terms of attracting great talent and introducing our offering to app advertisers."
smartBoost aims to optimize mobile advertising campaigns through partnerships with the top mobile ad networks through close analyzing. Trademob works closely with Admob, Millenial Media, Adfonic and InMobi to offer the most effective advertising services through mobile apps. This means these companies help businesses increase interest in campaigns, engage with customers and increase app store rankings.
Trademob offers access to 100 mobile ad networks through this service.
Companies can use smartBoost to analyze their mobile application to track across networks, using the information to calculate its optimal position in the iOS App Store. Not only does it try to create a high ranking for the app in the store, but it helps figure the best way to increase profit and interest in downloads.
"smartBoost was created as a solution to the problem that other burst campaigns do not address – how to achieve a high App Store rank and best possible ROI while on a budget," said Kamran. "The technology finds an app's revenue-maximizing position, ensuring visibility and boosting active user base and profits at the lowest possible cost."
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Edited by Braden Becker