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A new service, Leading Edge, has been launched in the United Kingdom to allow companies to target businesses about to relocate, according to Great Reporter.

“Our approach is unusual in that we don’t use clever algorithms or mass access portals to find potential customers; every lead is obtained by a real person talking directly to the prospect, so all the information is relevant and accurate,” founder Darren Frostick said.

While Internet research is certainly useful for generating leads, it can take some time figuring out which companies are looking to relocate and thus might be looking to upgrade their phone systems, looking for movers or contractors to complete their new offices. Leading Edge hopes to put its customers in touch with key decision makers who can influence company-wide purchases.

Using actual teleresearchers aims to give Leading Edge a more personal touch than just reaching out over email.

The company is initially focusing on London, as well as the Home Counties surrounding the city and the Northwest of England.

Leading Edge has more ambitious plans for the future.

“We decided to start with the most densely populated areas where most industry is based rather than over extend ourselves by trying to cover the whole country. Our plan is to roll out the service to other areas gradually as the business develops,” Frostick said.

Leading Edge is available in two tiers: the Standard version for information on companies with between 10 and 100 employees planning to relocate in the next year, and a Tailored Service. As the name suggests, the Tailored version allows customers to customize their search by things such as number of staff and lead time.

The service should cut down on a lot of time chasing leads for telemarketers, as customers will have ready-made leads available. They won’t have to waste time chasing down leads that go nowhere and ultimately waste money.