TMCnews Featured Article

Zappix, a provider of smartphone visual interactive voice response (IVR) products, just announced multi-language support and localization capabilities for its visual IVR platform in response to the company’s increasing global expansion and success. This enhancement benefits businesses that build apps using the platform as well as the customers they serve while preserving regional identity and facilitating optimal communication.

The Zappix smartphone Visual-IVR platform takes an innovative approach to customer service by integrating voice and non-voice visual content with a wide range of customer service channels besides voice such as Web, live chat, mobile online forms and multimedia self-help resources. It is an intuitive and cost-effective tool for building custom visual IVR apps that allow customers to search channels and retrieve answers faster and easier than ever. Zappix drives higher customer satisfaction by facilitating self-service and convenient, consistent accessibility, which if needed can then be augmented by better agent interactions.

With this latest release and the addition of out-of-the-box multilingual support, companies can now deploy a visual IVR that automatically adapts to the local language of the customer accessing the service. This seamless transition among regions always includes proper menu formatting and content generation, and even includes an option to deploy multiple languages according to the user’s preference. Zappix applications are already compatible across browsers and devices, but now they can be guaranteed as viewable, functional and readable regardless of language.

“We built our mobile platform to give companies multiple communications paths in their local languages and facilitate the use of voice and non-voice live and self-service channels,” said Avner Schneur, Zappix Chairman. “The fully internalized platform provides companies of any size the ability to serve their content in any market through a versatile, customer-friendly Visual IVR smartphone app that also delivers comprehensive multi-channel analytics.”

As would be expected, the majority of customers prefer to interact with customer service channels in their native language, even if they are multilingual themselves. Since customer service is a core aspect of maintaining a successful business, the ability to develop user-friendly visual IVR apps with the range of benefits afforded by that technology in addition to language flexibility is a major asset to any organization that needs to interact directly with its customers.