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Auto Dialers Have Evolved to be More Than Just Technology

TMCnews Featured Article


August 03, 2015

Auto Dialers Have Evolved to be More Than Just Technology

By Mae Kowalke, TMCnet Contributor


Most businesses don’t think about auto dialers, or if they do then they wrongly assume it is just meant for large telemarketing organizations.

The truth is that auto dialers can benefit businesses of many types and sizes. Here are five uses for auto dialers that you may not have considered.

  1. Customer notifications. Many auto dialers, including those offered by Spitfire, can be easily combined with prerecorded messages that can be customized based on a firm’s customer database. This enables businesses to use auto dialer technology to send custom notifications to customers by telephone. These notifications can be anything from backordered product availability to special promotions particular to that customer.
  2. Appointment reminders. One challenge that many businesses face is the missed or late appointment. As much as the business might like all its customers to arrive on time, the reality is that many will not. This can cost a business time and money. But with an auto dialer, it is possible to automatically send appointment reminders the morning of a meeting so the chances of a missed appointment are greatly reduced.
  3. Feedback polling. Even small businesses need feedback from their customers. While email surveys are somewhat useful, one of the best ways to get customer feedback is to actually talk with them. Auto dialers make the process relatively easy and efficient, because they help businesses skip busy numbers, customers who are not home, and voicemail; employees working the phones only take calls when an actual person is on the other end of the phone.
  4. Sales prospecting. While auto dialers certainly are good for outbound telemarketing, they also are useful for sales staffers that need to qualify leads. From a mailing list or customer database, an auto dialer can be used to turbocharge the process of reaching out to potential customers. Auto dialers are useful even for smaller firms with only a couple of salespeople.
  5. Nurturing relationships. Touching base with customers can be a tiring process, and for that reason many sales employees avoid it like the plague. Part of the reason that connecting with existing customers is tiring is because there’s a lot of dialing and voicemail involved usually. With an auto dialer, this can be avoided. It also helps cut down on procrastination, as the auto dialer does the work and sales staff merely needs to start the process and then talk when the auto dialer connects with a customer. On days when calling is the last thing a salesperson wants to do, an auto dialer can overcome the urge to avoid this necessary task.


There are many other uses for an auto dialer. What’s the most innovative use you’ve seen for the technology? Leave your response in the comments below.

 







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