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When it comes to enterprise telephony features, interactive voice response (IVR) continues to be a critical application for small and medium-sized businesses, enterprises and contact centers. Fonebell, a New Delhi-based startup, is catering to the continued need with a cloud-based offering targeted to different industries, including hospitality, healthcare, finance and education.

Fonebell cloud telephony solutions are available under three different plans: Fonebell Auto-Answer, Fonebell Enterprise and Fonebell Contact Center.

"We are planning to offer powerful business communication tools at highly competitive prices over the cloud that will help businesses to have better control on their business,” said Sumit Ruhela, co-founder and vice president at Fonebell. He added, "We are getting leads on a regular basis and our business development managers are in talks with clients to ensure maximum conversion."

In addition to IVR, the platform supports press codes, auto-answer, voice prompts, music on hold, inbound recording, a scheduler, call and interaction reporting, automatic call distribution, heads-up display (HUD), group policy management, HD video collaboration with screen sharing, and audio conferencing. Fonebell also plans to introduce a predictive dialer to help telemarketing call center agencies.

The idea is to take business from on-premise PSTN solutions with a more cost-effective alternative with less ongoing maintenance requirements. It’s a bet that the stats bear out: Recent research estimates the cloud-based contact center market will grow from $4.15 billion in 2014 to $10.9 billion by 2019 (a compound annual growth rate of 21.3 percent).

“The cloud is a delivery model of information technologies based on internet protocols,” the research said. “The cloud has seen unparalleled demand and growth in the contact center market over the past few years. The cloud-based contact center is a deployment model that enables organizations to set up their contact center in a remote, third-party's data center. It enables greater flexibility, scalability and business agility for contact centers, while saving significant costs over the long term.”