Predictive Dialer Featured Article

Canadian Anti-Spam Legislation Threatens Some Lead Generation



When it comes to effective lead generation and sales, getting to the inbox is the first step in a successful email campaign. Staying in the inbox is equally important, with compliance being of the utmost priority. As brands do more and more advertising online, compliance has become more of an issue.


July 1 is an important date, as it is the initiation of the new Canadian Anti-Spam Legislation (CASL). What this means for lead generation companies is getting to know all the ins and outs of compliance and law adherence. Business 2 Community breaks it down for those who are unsure.

For starters, the CASL applies to all who use commercial electronic messages (CEMs). If you have Canadian contacts stored in your database, you better check that you are following compliance laws, even if you’re a U.S.-based business or any type of business outside of Canada. What it comes down to is consent.

This is reminiscent of misunderstood rulings under Telephone Consumer Protection Act (TCPA), which brought to light the difference between “implied consent” and “expressed consent,” as a U.S. judge said providing a cell number on an application is considered “implied consent.”

In terms of predictive dialing, the FCC (News - Alert) published a more updated interpretation of “prior express consent,” meaning consent “must be obtained via a prior, written and signed agreement specifically stipulating the use of automated or pre-recorded calls and text messages via auto or predictive dialers,” according to a Predictive Dialer report.

CASL says you cannot contact a lead unless consent is given, whereas Can-Spam laws state you get, basically, one chance. Under CASL, businesses cannot send a CEM without express consent to do so, unless either an exception is available, or implied consent is permitted through specifically prescribed circumstances.  

Canadians will have control over who can send them a commercial electronic message or business email. Even with the recipient's consent, companies will have to identify themselves in their emails and provide a way to unsubscribe from receiving further messages.

Sources have uncovered some good news here, however. If businesses can meet the definition of an "existing business relationship" with existing contacts (meaning prior to July 1) and they have sent or exchanged more than one commercial electronic message with the contact as part of that relationship before that date, then they can use implied consent for three years.

So, what are the penalties if one should violate CASL? There’s an administrative monetary penalty of up to $10 million per violation for corporations.

The bottom line? Educate yourself on the new laws. This is not limited to Canadian businesses, so it behooves businesses across the globe with leads in Canada to do their homework and get compliant. The law and your reputation rely on it. 


Edited by Rory J. Thompson
 

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What Are Related Definitions You Should Know?

Related definitions that you should know as you increase your understanding of predictive dialers include:

Dialer: generic term for any computer-driven device that places outbound calls and connects the answered calls to an agent or operator.

Agent: telephone professional to whom a predictive dialer sends the ready call.

Predictive Dialer: Predictive dialing was introduced for the purpose of increasing efficiency within calling centers. They are computer based system that automatically dial groups of telephone numbers, and then passes live calls to available agents. The SpitFire Enterprise dialer utilizes sophisticated algorithms to speed up and slow down the call rate based on, number of available agents, number of available lines, the campaign’s average call time and other statistical information.

Quick Connect: Quick Connect allows your agents to log in one-to-one with a phone line. This option is great for B2B purposes, especially when your agent needs to be on the phone line through the entire call.

Fixed Dialing: Fixed Dialing gives your call center manager the power to manually set the volume of calls. The software will then automatically dial a predetermined number of lines per agent. Fixed dialing is ideal for political campaigns, charity campaigns, and other situations drop call ratios are not a factor.

Auto dialer: makes thousands of calls screening for busy signals, no answers, fax machines while detecting answering machines/voicemail and delivers pre-recorded messages. SpitFireX Auto Dialer is a low cost solution for voice broadcasting.

How Do Predictive Dialers Work?

Predictive dialers use complex mathematical algorithms that calculate, in real time:

  1. the number of available agents
  2. the number of phone lines available
  3. the probability of reaching a human being at a specific number
  4. the time between calls required for optimum agent efficiency
  5. the length of typical agent/customer or
    debtor conversations
  6. the average length of time agents require to wrap up after a call

SpitFire Enterprise Predictive SEP is a fully blended call center solution that supports unlimited lines, agents, and campaigns. Its greatest strength is in its flexibility: multiple campaigns can be set up, viewed, and changed with the click of a button. With easy options for customization, data and dispositions can be catered to each campaign. In addition to our user-friendly interface, SEPhighlights full customer data and combines multiple campaigns on one screen. All the information your agents need is accessible at a glance, freeing their energy to focus on what matters: the calls.

Keep It Simple with SpitFire Fully Integrated Call Center Software

Our greatest priority is making your call center run smoothly, and we do that by developing software that is intuitive and easily integrated with your current systems. SEP works seamlessly with most CRM applications and long distance carriers, making it the simplest and most cost-effective solution for your call center.

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Benefits of Using a Predictive Dialer

  1. Manages the process of dialing tens of thousands of calls or tens of millions of calls in its lifetime.
  2. Detects the result of the call, as an example: no answer, busy, fax, bad number, answering machine without any presence of human expertise. Consequently saving time by only transferring calls which are voice connects to the agents locally or remotely.
  3. Using predictive dialer increases the productivity of the company by drastically increasing the time agents spend on the phone talking to actual customers or prospective clients.
  4. Predictive dialer users get the ability to organize and better manage the client information, no lost notes scribbled on pieces of paper. The database used by the dialer organizes the calling structure.
  5. The most significant task done by the predictive dialer is to predict, which means always making an effort to get a live call to the available agent with the shortest amount of wait time. This is achieved by self learning algorithms within the predictive dialer to increase or decrease the dial ratio per agent, logged into the system.
  6. Inbound call can be better dealt with by allowing the customers to wait on hold in an IVR system, or a way to leave a message they'd like a callback while the agent is busy talking with other customers.
  7. Most important benefit of a predictive dialer is it reduces expenses for your company over a period of time since you do not need to buy and deploy a complex and sometimes extremely expensive PBX system. Your company will experience return of investment (ROI) in a period of six to twelve months.
  8. A predictive dialing system can effortlessly fit into your companies existing infrastructure since it is software controlled.
  9. The call routing logic and the contact management is all included in one software package. Your call routing logic implemented as per your specifications. Since it is a software package it can easily be upgraded even if you are located remotely with the help of internet.
  10. Provides an added cost effective method of managing the client database by giving the user of the predictive system ability to rework your database on previous call results.

    Example:
    1. only redial records which were busy, no answers and answering machines
    2. Delete records which are bad numbers, disconnected numbers or operator intercepts
  11. Do a real time look up against the do not call database saving the predictive dialer user from accidentally calling people who have enrolled in the do National not call registry. This saves the company from lawsuits and others risks conforming to all legal statutes and FCC complaints.
  12. Provides progressive dialing capabilities like call blending which means handling inbound and outbound call at the same time.
  13. Provides ability to integrate call recording devices and call monitoring interfaces which helps call center supervisors to train agents and users and improve their customer support skills.
  14. Easy to setup and learn the predictive dialer logic and software tools.

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