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Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of enhancing consumer behavior. It is an ongoing process, and allows businesses to communicate with customers and prospects without selling.

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. You need it for lead generation. Marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so, your content must educate, inspire, and beg to be shared. Because we live in a tech era, it’s a pretty powerful tool to use in conjunction with other solutions, like predictive dialing.

A recent report from Business 2 Community broke down some interesting statistics on lead gen and content marketing, and some of these may be surprising. For example, companies that do the best at lead nurturing generate 50 percent more sales-ready leads with far less cost. Nurtured leads make 47 percent bigger purchases than non-nurtured leads. What’s more, inbound marketing produces 54 percent more leads than traditional outbound strategies.

While inbound certainly takes the cake as far as numbers are concerned, it doesn’t mean outbound is useless.

How does outbound marketing relate to inbound content marketing? Let’s say you have a few people from select departments that can give readers insight to what you do and how you do it. Perhaps you have a few clients that can guest post, or maybe there can be a regular column from upper management. The people who read this type of content can easily become leads. Once you get the leads, then it’s time to use some technology to reach out to said leads.

Predictive dialers can allow administrators to create or modify lead lists and generate numbers with a template. With this information, administrators can generate random numbers several different ways.

The stats say that content marketing produces three times more leads per dollar. Predictive dialing can help make sure these leads are solid. Implementing a predictive dialer ensures that the contacts list generated by the campaign is composed of the warmest leads within the industry and is very specific to the company’s target market, thus turning into positive prospects and solid business.