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Fonality (News - Alert), the innovative provider of business phone systems and integrated communications solutions, recently launched a new marketing program for channel partners.

Officials said that the new Marketing 360 program has been designed to amplify partner marketing and sales efforts. It offers sales and marketing co-investment funds and tools to ensure channel partners have everything they need to be successful selling Fonality.

“Our channel program is a critical part of our strategy for growth, so we want to provide the right information and tools at the right time to ensure our partner’s success, said Daryl Reva, senior director of product and channel marketing for Fonality, in a press statement.” The Marketing 360 Program is a key component in our overall channel program, which is dedicated to making it easy for our partners to attract, engage, and sign new customers.

The program boasts of a self-service print portal where partners can customize, co-brand, and order printed sales collateral and eBooks using Fonality’s market development funds.

Some of the other elements of the program includes: a 60-day marketing action plan, co-branded email campaigns and email templates, monthly marketing webinars, sales presentations, product videos and client case studies and testimonials.

Access to this program will be available through the Fonality Partner Exchange, the company’s online community for partners.

Michael Henochowicz, president & CEO of OPC Marketing, Inc., manufacturer of SpitFire Dialers, said: “This new program will greatly enhance our shared mission to offer the most flexible, easy to use, and integrated software products and exceptional customer service and technical support.”

Just a couple of days back, TMCnet reported that Fonality has formally introduced new company branding and a new way to purchase Fonality solutions that applies to both hosted/cloud and on-premises deployments.