TMCnews Featured Article

You have an excellent product or service. You need to make the public aware of your excellent product or service. You need a sales team to sell this product or service, but which should come first? Should you set an advertising budget, get a great campaign going, and then start to sell your product? In a word, yes.

In fact, marketing and lead generation really need to work closely together to ensure a high profit margin. It’s common that marketing and sales are treated as different beasts, but one really cannot exist without the other. Integrated marketing has offered many businesses a new approach, where sales and marketing intersect, thus leading to decreased expenses and an increase on the bottom line. These are two very good things for the business with an excellent product or service. To make these two departments work well together, there needs to be a solid lead generation strategy in place. How does one create a lead generation strategy? Here are some tips:

Ensure your sales people are doing what they do best, and make sure they are following up on their leads. Without follow up, the connection is broken, the sale is lost.

What kind of revenue do you want to see coming in? Make the goal clear and concise. Being willy-nilly about this particular goal can only spell disaster. Budgets are adhered to, employees feel a sense of accomplishment, and of course prosperity means the show can go on.

Does your marketing team and sales team know what is going on? Keep them in the know with regular meetings so that everyone is on the literal same page.

There are technologies today that can help the sales team obtain leads once an effective marketing campaign has been launched. In the call center, using predictive dialing can help make sure your leads are solid. Implementing a predictive dialer ensures that the contacts list generated by the campaign is composed of the warmest leads within the industry and is very specific to the company’s target market, thus turning into positive prospects and solid business.