Predictive Dialer Featured Article

Predictive Dialing Can Be an Effective Lead-Generation Tool

Lead generation has come a long way since the days of telemarketing. The Internet has opened up new ways to obtain contacts that can very well lead to promising business relationships, and combined with tried and true telephony technologies, businesses now have multiple avenues to explore when it comes to gaining quality leads.

On the Internet side of things, it behooves organizations to regularly contribute quality content to their respective websites. Do you have a few people from select departments that can give readers insight to what you do and how you do it? Perhaps you have a few clients that can guest post, or maybe there can be a regular column from upper management. This can all be done with a blogging tool, one that is easy to implement right within your website, and it offers readers a reason to come back and interact with you. These followers can easily become leads.

Of course, the content is only good so long as people know about it. It might be hard to compete with the vast amounts of data out on the Internet. Common search engines have billions of sites to sift through depending on what someone is looking for. Take a few moments to promote the content you have put on your site. Get on social media and let followers know that there are some new and interesting reads on your site and ask for feedback. This kind of interaction, once again, can offer some promising leads.

If you’re not into blogging or website content, eNewsletters are another approach that can offer some decent leads, as news content tends to be an opt-in situation. By offering people a way to sign up, you’ve already opened the door to obtaining a lead.

On the telephony side of things, there’s always predictive dialing for lead generation. Predictive dialers can allow administrators to create or modify lead lists and generate numbers with a template. With this information, administrators can generate random numbers several different ways. Predictive dialers can also be used to screen out answering machines and send out messages to prospects. If they are interested, they can press a button on their phones and be connected right to a sales representative.

Telemarketing lead generation depends a lot on convincing prospects that you relate to them. It doesn’t help if you can’t call the prospect by their name. Using a predictive dialer can give you more information on a prospect right on your computer as you talk to them, making for a smoother all-around conversation.

Your company depends on lead generation for getting new business, and getting new business can be creative with the many kinds of outlets available. If you aren’t getting the lead generation that you think you should, rely on the Internet and predictive dialing, and you might be pleasantly surprised. 

Edited by Rory J. Thompson
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What Are Related Definitions You Should Know?

Related definitions that you should know as you increase your understanding of predictive dialers include:

Dialer: generic term for any computer-driven device that places outbound calls and connects the answered calls to an agent or operator.

Agent: telephone professional to whom a predictive dialer sends the ready call.

Predictive Dialer: Predictive dialing was introduced for the purpose of increasing efficiency within calling centers. They are computer based system that automatically dial groups of telephone numbers, and then passes live calls to available agents. The SpitFire Enterprise dialer utilizes sophisticated algorithms to speed up and slow down the call rate based on, number of available agents, number of available lines, the campaign’s average call time and other statistical information.

Quick Connect: Quick Connect allows your agents to log in one-to-one with a phone line. This option is great for B2B purposes, especially when your agent needs to be on the phone line through the entire call.

Fixed Dialing: Fixed Dialing gives your call center manager the power to manually set the volume of calls. The software will then automatically dial a predetermined number of lines per agent. Fixed dialing is ideal for political campaigns, charity campaigns, and other situations drop call ratios are not a factor.

Auto dialer: makes thousands of calls screening for busy signals, no answers, fax machines while detecting answering machines/voicemail and delivers pre-recorded messages. SpitFireX Auto Dialer is a low cost solution for voice broadcasting.

How Do Predictive Dialers Work?

Predictive dialers use complex mathematical algorithms that calculate, in real time:

  1. the number of available agents
  2. the number of phone lines available
  3. the probability of reaching a human being at a specific number
  4. the time between calls required for optimum agent efficiency
  5. the length of typical agent/customer or
    debtor conversations
  6. the average length of time agents require to wrap up after a call

SpitFire Enterprise Predictive SEP is a fully blended call center solution that supports unlimited lines, agents, and campaigns. Its greatest strength is in its flexibility: multiple campaigns can be set up, viewed, and changed with the click of a button. With easy options for customization, data and dispositions can be catered to each campaign. In addition to our user-friendly interface, SEPhighlights full customer data and combines multiple campaigns on one screen. All the information your agents need is accessible at a glance, freeing their energy to focus on what matters: the calls.

Keep It Simple with SpitFire Fully Integrated Call Center Software

Our greatest priority is making your call center run smoothly, and we do that by developing software that is intuitive and easily integrated with your current systems. SEP works seamlessly with most CRM applications and long distance carriers, making it the simplest and most cost-effective solution for your call center.

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Benefits of Using a Predictive Dialer

  1. Manages the process of dialing tens of thousands of calls or tens of millions of calls in its lifetime.
  2. Detects the result of the call, as an example: no answer, busy, fax, bad number, answering machine without any presence of human expertise. Consequently saving time by only transferring calls which are voice connects to the agents locally or remotely.
  3. Using predictive dialer increases the productivity of the company by drastically increasing the time agents spend on the phone talking to actual customers or prospective clients.
  4. Predictive dialer users get the ability to organize and better manage the client information, no lost notes scribbled on pieces of paper. The database used by the dialer organizes the calling structure.
  5. The most significant task done by the predictive dialer is to predict, which means always making an effort to get a live call to the available agent with the shortest amount of wait time. This is achieved by self learning algorithms within the predictive dialer to increase or decrease the dial ratio per agent, logged into the system.
  6. Inbound call can be better dealt with by allowing the customers to wait on hold in an IVR system, or a way to leave a message they'd like a callback while the agent is busy talking with other customers.
  7. Most important benefit of a predictive dialer is it reduces expenses for your company over a period of time since you do not need to buy and deploy a complex and sometimes extremely expensive PBX system. Your company will experience return of investment (ROI) in a period of six to twelve months.
  8. A predictive dialing system can effortlessly fit into your companies existing infrastructure since it is software controlled.
  9. The call routing logic and the contact management is all included in one software package. Your call routing logic implemented as per your specifications. Since it is a software package it can easily be upgraded even if you are located remotely with the help of internet.
  10. Provides an added cost effective method of managing the client database by giving the user of the predictive system ability to rework your database on previous call results.

    1. only redial records which were busy, no answers and answering machines
    2. Delete records which are bad numbers, disconnected numbers or operator intercepts
  11. Do a real time look up against the do not call database saving the predictive dialer user from accidentally calling people who have enrolled in the do National not call registry. This saves the company from lawsuits and others risks conforming to all legal statutes and FCC complaints.
  12. Provides progressive dialing capabilities like call blending which means handling inbound and outbound call at the same time.
  13. Provides ability to integrate call recording devices and call monitoring interfaces which helps call center supervisors to train agents and users and improve their customer support skills.
  14. Easy to setup and learn the predictive dialer logic and software tools.

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