Lead generation has come a long way since the days of telemarketing. The Internet has opened up new ways to obtain contacts that can very well lead to promising business relationships, and combined with tried and true telephony technologies, businesses now have multiple avenues to explore when it comes to gaining quality leads.
On the Internet side of things, it behooves organizations to regularly contribute quality content to their respective websites. Do you have a few people from select departments that can give readers insight to what you do and how you do it? Perhaps you have a few clients that can guest post, or maybe there can be a regular column from upper management. This can all be done with a blogging tool, one that is easy to implement right within your website, and it offers readers a reason to come back and interact with you. These followers can easily become leads.
Of course, the content is only good so long as people know about it. It might be hard to compete with the vast amounts of data out on the Internet. Common search engines have billions of sites to sift through depending on what someone is looking for. Take a few moments to promote the content you have put on your site. Get on social media and let followers know that there are some new and interesting reads on your site and ask for feedback. This kind of interaction, once again, can offer some promising leads.
If you’re not into blogging or website content, eNewsletters are another approach that can offer some decent leads, as news content tends to be an opt-in situation. By offering people a way to sign up, you’ve already opened the door to obtaining a lead.
On the telephony side of things, there’s always predictive dialing for lead generation. Predictive dialers can allow administrators to create or modify lead lists and generate numbers with a template. With this information, administrators can generate random numbers several different ways. Predictive dialers can also be used to screen out answering machines and send out messages to prospects. If they are interested, they can press a button on their phones and be connected right to a sales representative.
Telemarketing lead generation depends a lot on convincing prospects that you relate to them. It doesn’t help if you can’t call the prospect by their name. Using a predictive dialer can give you more information on a prospect right on your computer as you talk to them, making for a smoother all-around conversation.
Your company depends on lead generation for getting new business, and getting new business can be creative with the many kinds of outlets available. If you aren’t getting the lead generation that you think you should, rely on the Internet and predictive dialing, and you might be pleasantly surprised.
Edited by Rory J. Thompson