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PCMS Consulting, a real estate solutions provider, has reasons to be optimistic about 2014 and beyond. Indeed, the company has reported a successful 2013 and looks to continue this trend in the coming months. The company offers technology solutions and real estate consulting to brokerages.

In preparation of the things to come in 2014, PCMS is planning to revamp its existing portfolio of products, which include consulting, Internet marketing, lead response, and brand loyalty platforms. PCMS is the exclusive reseller for technology companies such as Terabitz, One Cavo, and NextDeal.

PCMS helps brokerages primarily by assisting them in increasing traffic to their Web sites. This year, the company will unveil various new solutions designed to help brokerages to maintain their leadership positions online. The first quarter of 2014 will witness the company introducing an audit service that concentrates on real estate SEO and content marketing.

The company believes that clients, mainly brokerages, can differentiate themselves from the competition by providing great customer service. PCMS makes this possible by providing its customers with the technology tools designed to improve the customer experience.  

“We’re planning a much bigger emphasis on turnkey solutions for real estate brokerages this year. Specifically businesses that are looking to generate more leads through their online channels,” states Jose Perez, Founder and President of PCMS Consulting. “Every brokerage wants to improve ROI on all their marketing and technology investments. But they’re particularly focused on money they budget for Internet marketing. They want to know how much they need to spend to drive, capture, and retain consumers online.”

The company believes that brokerages need to look at their Web platform as a profit center. This will compel them to look at every aspect of online marketing and come with better ways to attract and retain customers.