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Nuiku, a Redmond-based start-up offering virtual assistant technology for sales professionals, has announced the release of Nuiku for Sales, an app designed to make sales professionals more efficient and effective while working from a mobile device. 

Nuiku allows sales people to use their voice to update and get answers from back-end CRM systems and proactively delivers information ahead of customer meetings.

Nuiku for Sales can be downloaded in the App Store for iPhone (News - Alert), with versions for other platforms to be released in the future. The app is also integrated with Salesforce and available for download on the AppExchange.

The company will provide a demo of Nuiku for Sales at the upcoming Dreamforce 2013 in San Francisco, November 18-21. Nuiku for Sales will help professionals to manage CRM systems, gathering information ahead of customer meetings on a mobile device.

Bill Baker, CTO of Nuiku, said in a statement "With Nuiku for Sales, we've built an app that uses the language of the industry to accurately interpret the users' intent. We've built enterprise-class connectivity that integrates with our customers' CRM systems, even if those systems contain customizations. Connectivity will also include social sites (LinkedIn, Facebook, Twitter (News - Alert)), Web and other systems sales people use to get the job done. And we've built a learning engine so that the Nuiku virtual assistant grows and adapts itself to the user over time.”

By integrating Salesforce, as well as information from the user’s phone, including calendar, location, dialer, and contact information, Nuiku for Sales aims to allow a salesperson to spend more time with customers and less time getting prepared, updating notes or keeping track of next steps.

Sean Thompson, CEO and co-founder of Nuiku said, “Sales managers want the data and sales people have always resisted. With Nuiku, it’s like every sales person has a personal assistant with them on their mobile device to instantly and painlessly provide the updates.”