SDL has announced upgrades to the SDL Intelligent Marketing Suite, which features improvements to the SDL Email Manager solution, in a bid to ensure that marketers can fully leverage the power of email.
SDL Email Manager is a key component of the SDL Intelligent Marketing Suite, which provides marketers the advantage of designing campaigns around “highly personalized activities” and events that are meaningful to each customer, according to company officials.
With the new functionality in SDL Email Manager, marketers can benefit from cross-media assets, including video and audio, with seamless integration between SDL Email Manager and SDL Media Manager. Company officials said that marketers can have a relevant and branded interactive experience.
The new functionality also enables marketers to create, manage and edit message templates, enabling them to deliver more personalized, custom communications with an innovative design view.
Marketers can also leverage dynamic content capabilities with the ability to create landing pages or micro sites as part of an email campaign. Company officials said that the new offering will provide marketers with an understanding of click-through rates and click-to-open rates, with newly added heat maps.
In addition to being able to manage an entire campaign from the desktop with an intuitive user experience, marketers can also deploy custom campaigns based on platform, system and device – from Web and mobile to Internet protocol television (IPTV (News - Alert)) and social media platforms, with enhanced inbox preview and render testing.
SDL's technology and services help brands predict what their customers want and engage with them across multiple languages, cultures, channels and devices. Bob Hale, CEO for campaign management an analytics at SDL, said “Our email marketing solution is designed to maximize engagement through personalization, as well as facilitate the larger multi-channel marketing.”
Earlier in May, the company announced a global partner program that empowers SDL Content Management Technologies partners to enhance the quality and caliber of their customer experience management (CXM) solutions across all media, channels and languages.
Edited by Blaise McNamee