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Predictive Dialers Key to Political and Non-Profit Groups

Quick, ready for a pop quiz? What is one thing that both political and non-profit groups need to stay alive? Think you know the answer? It is fundraising of course—a major way that both of these organizations are able to remain afloat by raising money to support their specific causes. Without access to a predictive dialer however, it is likely that these campaigns won’t be able to reach as many individuals at such an efficient rate of speed.

While robocalling services are used by political parties as a cost-effective measure to deliver the view points of individual candidates directly to the ears of the public, these calls have proven time and time again to yield better results than other more costly advertising including TV, radio or snail mail. Calling a person as they sit at home can offer constituents a more intimate connection with those wishing to be elected and any questions they may have can then answered before it is time to cast their ballot. On the other hand, non-profits are increasingly turning to dialer technology as a way to ramp up donations they receive as well as educate people and make them aware of how they can take action and volunteer for whatever cause they happen to be fighting for.

In recent news, California-based dialer provider CallFire saw firsthand how successful integrating a dialer into political and non-profit scenarios has been, and thus will be, taking its real life experience and offering tips to attendees through a new webinar series. According to company officials, the webcasts will delve deep into the vitality of lead generation, breaking it down into several sections including cold calling, lead management and overall management tasks that must be completed each and every day in an organization.

Participants will also be able to listen in and learn how to keep a potential volunteer on the phone for a longer period of time, the importance of analytics that are typically powered by a next-generation dialer, and best practices in regard to developing predictive dialer campaigns according to individual business goals.

“We’re really excited to announce our fundraising webinar series,” Marketing Director Daniel Tawfik said in a statement. “We’ve worked with thousands of political and non-profits to put together a definitive best practice webinar series. The webinar will focus on how to integrate into an organization’s fundraising strategy.”

SpitFire is another provider deeply engulfed in the predictive dialer space that caters to dozens of industries including telemarketing, collections, customer service, financial services, automotive, home improvement, education, political and non-profit and truly realizes the impending need of clients to keep a competitive edge against others in their respective spaces. Its Enterprise Predictive Dialer boasts both inbound and outbound capabilities with a user-friendly interface that can be purchased at a price that won’t break the bank.

“Our predictive dialer also allows the dialing campaign manager to manually increase and decrease the amount of inbound and outbound calls on the fly, optimizing call center productivity every day,” the company’s website reveals. In addition, the dialer also utilizes highly accurate algorithms that can be adjusted in a very short period of time as needs change.

Dialer innovations not only offer non-profits and political teams a way to power their customized messages to as large a group as possible, but they can do this while resting assured that their budget won’t be squandered while seeing some pretty significant benefits.

Edited by Rachel Ramsey
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What Are Related Definitions You Should Know?

Related definitions that you should know as you increase your understanding of predictive dialers include:

Dialer: generic term for any computer-driven device that places outbound calls and connects the answered calls to an agent or operator.

Agent: telephone professional to whom a predictive dialer sends the ready call.

Predictive Dialer: Predictive dialing was introduced for the purpose of increasing efficiency within calling centers. They are computer based system that automatically dial groups of telephone numbers, and then passes live calls to available agents. The SpitFire Enterprise dialer utilizes sophisticated algorithms to speed up and slow down the call rate based on, number of available agents, number of available lines, the campaign’s average call time and other statistical information.

Quick Connect: Quick Connect allows your agents to log in one-to-one with a phone line. This option is great for B2B purposes, especially when your agent needs to be on the phone line through the entire call.

Fixed Dialing: Fixed Dialing gives your call center manager the power to manually set the volume of calls. The software will then automatically dial a predetermined number of lines per agent. Fixed dialing is ideal for political campaigns, charity campaigns, and other situations drop call ratios are not a factor.

Auto dialer: makes thousands of calls screening for busy signals, no answers, fax machines while detecting answering machines/voicemail and delivers pre-recorded messages. SpitFireX Auto Dialer is a low cost solution for voice broadcasting.

How Do Predictive Dialers Work?

Predictive dialers use complex mathematical algorithms that calculate, in real time:

  1. the number of available agents
  2. the number of phone lines available
  3. the probability of reaching a human being at a specific number
  4. the time between calls required for optimum agent efficiency
  5. the length of typical agent/customer or
    debtor conversations
  6. the average length of time agents require to wrap up after a call

SpitFire Enterprise Predictive SEP is a fully blended call center solution that supports unlimited lines, agents, and campaigns. Its greatest strength is in its flexibility: multiple campaigns can be set up, viewed, and changed with the click of a button. With easy options for customization, data and dispositions can be catered to each campaign. In addition to our user-friendly interface, SEPhighlights full customer data and combines multiple campaigns on one screen. All the information your agents need is accessible at a glance, freeing their energy to focus on what matters: the calls.

Keep It Simple with SpitFire Fully Integrated Call Center Software

Our greatest priority is making your call center run smoothly, and we do that by developing software that is intuitive and easily integrated with your current systems. SEP works seamlessly with most CRM applications and long distance carriers, making it the simplest and most cost-effective solution for your call center.

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Benefits of Using a Predictive Dialer

  1. Manages the process of dialing tens of thousands of calls or tens of millions of calls in its lifetime.
  2. Detects the result of the call, as an example: no answer, busy, fax, bad number, answering machine without any presence of human expertise. Consequently saving time by only transferring calls which are voice connects to the agents locally or remotely.
  3. Using predictive dialer increases the productivity of the company by drastically increasing the time agents spend on the phone talking to actual customers or prospective clients.
  4. Predictive dialer users get the ability to organize and better manage the client information, no lost notes scribbled on pieces of paper. The database used by the dialer organizes the calling structure.
  5. The most significant task done by the predictive dialer is to predict, which means always making an effort to get a live call to the available agent with the shortest amount of wait time. This is achieved by self learning algorithms within the predictive dialer to increase or decrease the dial ratio per agent, logged into the system.
  6. Inbound call can be better dealt with by allowing the customers to wait on hold in an IVR system, or a way to leave a message they'd like a callback while the agent is busy talking with other customers.
  7. Most important benefit of a predictive dialer is it reduces expenses for your company over a period of time since you do not need to buy and deploy a complex and sometimes extremely expensive PBX system. Your company will experience return of investment (ROI) in a period of six to twelve months.
  8. A predictive dialing system can effortlessly fit into your companies existing infrastructure since it is software controlled.
  9. The call routing logic and the contact management is all included in one software package. Your call routing logic implemented as per your specifications. Since it is a software package it can easily be upgraded even if you are located remotely with the help of internet.
  10. Provides an added cost effective method of managing the client database by giving the user of the predictive system ability to rework your database on previous call results.

    1. only redial records which were busy, no answers and answering machines
    2. Delete records which are bad numbers, disconnected numbers or operator intercepts
  11. Do a real time look up against the do not call database saving the predictive dialer user from accidentally calling people who have enrolled in the do National not call registry. This saves the company from lawsuits and others risks conforming to all legal statutes and FCC complaints.
  12. Provides progressive dialing capabilities like call blending which means handling inbound and outbound call at the same time.
  13. Provides ability to integrate call recording devices and call monitoring interfaces which helps call center supervisors to train agents and users and improve their customer support skills.
  14. Easy to setup and learn the predictive dialer logic and software tools.

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