Power Protection FEATURED ARTICLE

Sometimes in business, you realize that there’s no possible way you can know everything you need to know. With technology advancements moving at lightning speed, it’s near impossible to keep up. That’s where a Value Added Reseller (VAR) can come in handy. They know the minutiae of things that you don’t have time for, and can work for your benefit to get you the best price.

But what can they do, specifically?

Bill Allen, marketing director for Minuteman, a provider of Uninterruptible Power Supply devices (UPS), recently wrote a blog describing the value of VARs in detail.

“For more than 30 years, value added resellers have been helping businesses wind their way through the maze of information technology and helping businesses choose the right solution,” Allen noted. “A good VAR will deliver the right solution at the right price, while facilitating system installation, custom programming, training, and ongoing system maintenance. To many businesses that do not have the internal staff or technical expertise, a VAR can become an asset that returns considerable value. It is obviously critical that when a business invests in new or upgraded technology, that the solution provide an appropriate return on that investment.”

In short, the right reseller will learn your business and then recommend the components you need to be more effective and efficient. Or, as Allen put it, “A good VAR also becomes a trusted advisor that can keep a business from going down the wrong path and prevent unwise expenditures. Many good VARs will take time to fully understand their customer’s business and their related technology requirements. When this trust is established, the relationship becomes synergistic and beneficial to both parties.  In this case, a VAR can indeed become a value-added asset to a business.”