Power Protection Featured Article
Are We There When it Comes to Understanding the Importance of Power Protection?
When it comes to the power protection and battery backup industry, organizations might still have a ways to go when it comes to properly conveying to large enterprises and small- and medium-sized businesses just how catastrophic a bout of downtime can truly be.
Specifically, 50 percent of companies have had their reputations damaged to some extent by IT outages and downtime can cost a company an average of $150,000 per year. According to industry experts, the average company experiences 14 hours of IT downtime per year, but despite these scary statistics, 28 percent of companies haven't tested their backup plans, and more than three-quarters have found tape backup failures.
And as Minuteman – a provider of power protection technologies –has made its way across the country, most recently at ISC and EnterpriseConnect, the company is keeping an eye on whether the market is finally starting to understand the importance of battery backup and protection.
“We find that most resellers and integrators have at least a working knowledge of the role power protection provides,” Duston Nixon, marketing communications specialist at Minuteman, told TMCnet. “The security industry traditionally has been a hard sell, but over time we have been able to raise awareness of the risks involved in not protecting a system. When the facts are laid out, it’s not hard to see that the price of protection is miniscule in comparison to the potential costs of being without a security system in an emergency.”
According to Minuteman officials, when it comes to making the case for power protection units, no argument is easier to make. That’s because in many cases an individual can make his money back by purchasing an uninterruptible power supply with just the first outage. During an outage, not only can several hours of professional work be lost, but computers can crash and organization’s can suffer expensive setbacks in terms of time and disruption. With an uninterruptible power supply in tow, a brownout can pass unnoticed.
For Minuteman, one of its chief goals in 2012 has been to bring awareness to the market with regards to power protection. Along those lines, recently Minuteman released a white paper called “Powering Your Business Disaster Planning” which delineates the key components of an all encompassing power protection plan – one which proves fail proof during short-term power surges or even extended outages.
“So far, 2012 has been a continuation of our very strong finish to last year, and we were excited to share our enthusiasm with the resellers and integrators at both shows,” Nixon said. “We continue to grow in both the IT/Networking and Security industries, and we find that our products provide users in these markets an excellent combination of features, reliability, and price.”
So what is the buzz on the expo floor with regards to battery backup as we look ahead to the rest of 2012?
“Overall, members of both the IT/networking and security industries have a positive outlook for the rest of 2012,” Nixon said. “While economic uncertainty is still present, we have found that growth in each of these segments has been able to outperform the overall outlook, which is great news for everyone involved.”
Edited by Jamie Epstein