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Power Protection Company Minuteman Helping Consumers Navigate PDUs with Micro Site

Power Protection FEATURED ARTICLE

Power Protection Company Minuteman Helping Consumers Navigate PDUs with Micro Site

 
August 08, 2011

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  By Carrie Majewski (née Schmelkin), Director of Content Marketing, Content Boost

Power protection leader Minuteman UPS/Para Systems (News - Alert) has shed some light on its customer-oriented sites SizeMyUPS and CompareMyUPS, but there is one remaining unique service that Minuteman has yet to boast about – SizeMyPDU.


“SizeMyPDU is the sister site to SizeMyUPS and CompareMyUPS, and is devoted to the selection of Power Distribution Units based on several factors, including voltages, amperage, number of outlets, and form,” Duston Nixon, marketing communications specialist for Minuteman, told TMCnet.

For the past few decades, Minuteman has been providing leading power protection and management products, including lines of Uninterruptible Power Supplies (UPS) for computers, servers, peripherals, voice and data communication systems, security systems and other mission-critical equipment.

The company offers a variety of micro sites on its homepage, designed to help consumers navigate through the power protection space including SizeMyUPS.com, a feature on Minuteman’s homepage aimed at end-users, resellers and distributors that allows customers to determine what UPS product best suits their requirements; and CompareMyUPS,, a site that is the “fastest, easiest way” to find a comparable Minuteman UPS for a given competitor’s UPS model.

The last, and equally as important site, is SizeMyPDU – a site that helps consumers select the best PDUs.

Much like SizeMyUPS, SizeMyPDU was created to take the guesswork out of selecting what can be a daunting product for both users and vendors to properly specify,” Nixon said. “It is our hope that the site removes any doubt from their PDU selection process, and greatly reduces the amount of time involved in that part of their bidding or purchasing process.”

After introducing PDUs to its product lines, Minuteman felt that creating , SizeMyPDU was a “natural extension” of its “SizeMy” sites.

“These products are available in a wide array of configurations, and it can be somewhat overwhelming determining which is which even for those who deal with them every day,” Nixon said. “A simplified selection service was a natural fit.”

SizeMyPDU is lauded for its versatility as it can be used by SMB IT professionals who are tasked with building their own information systems, as well as resellers and integrators who can turn to the site to select the proper power distribution unit for their application.

“Response to SizeMyPDU has been overwhelmingly positive,” Nixon said. “Of course, anything that saves an IT professional or reseller time and frustration will naturally be a hit.”

In addition to streamlining processes, SizeMyPDU, in conjunction with SizeMyUPS and CompareMyUPS has helped Minuteman cement its status as a power protection power horse.

“SizeMyUPS, CompareMyUPS, and SizeMyPDU work in concert to allow anyone with a basic knowledge of the equipment they are using to successfully build a power protection system that will ensure trouble-free operation when power problems occur,” Nixon said. “We certainly feel that this focus on the customer provides us with an advantage over our competitors.”

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Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf
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