Phone Systems Featured Article

How do you stand apart from the competition? This is a question that every company should be asking if they hope to make a dent in the market. It’s not enough to invest in strategies to be found in search results – you have to look at your approach to engagement overall. How are you leveraging the tools you have today, like phone systems, to make the connections necessary for sustainability tomorrow?

Vonage (News - Alert) Business recently offered some information on what you should consider before moving forward with a digital marketing plan. For instance, you need to determine who will be responsible for the oversight and execution of your plan. You also need to decide what tools you will use and research what others in the market are doing. Set a deadline for different milestones and don’t forget that you need to have monitoring time in place.

Finally, don’t forget to give your website the time and attention it needs to get to the next level. You can design the site to serve as a customer engagement hub, providing value-added content on a regular basis for all visitors. Optimize the site with relevant keywords and if you want customers to have access to a quick and easy way to call you, add a Click-to-Call Me feature. The point is you need to look at your website as a potential first touch with the client base so make sure it performs as it should.

Once a potential client finds something they like on your site, the next natural step is to reach out to you, either via message or live call. If you haven’t invested in phone systems to support an influx of traffic, it may be time to examine your current system against your expansion plans – can one support the other? If you’re hoping the answer is yes and you want to keep your costs down, consider investing in VoIP to help streamline your efforts.

Another recent Huffington Post piece by Reuben Yonatan (News - Alert), examined some of the top reasons to switch to VoIP. For one, you have the opportunity to have a local number for international presence. If you have an international reach, this is something worth considering as it gives you a leg up on the competition that can’t do the same. And, it doesn’t matter where you’re focusing your efforts, you can still leverage local.

Aside from the money you can save, you’ll also have the ability to direct your calls wherever you want. Whether you want calls to go to multiple devices or straight to voicemail, you can manipulate your settings so they fit with your needs. This ensures you never miss a call or a message without being disturbed when meeting with others. If you’re on the move while on the phone, it also gives you the opportunity to seamlessly transfer calls between devices.

The point is – start with a proven online strategy to help people find you. Follow up with an investment in phone systems that support the type of communication capabilities you need in place to be effective. In doing so, you’ll definitely stand apart from the competition.