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Why Empathy and the Outbound Predictive Dialer are Powerful Marketing Tools

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Why Empathy and the Outbound Predictive Dialer are Powerful Marketing Tools

 
June 12, 2014

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  By Susan J. Campbell, TMCnet Contributing Editor
 


There is a lot of information to absorb in the market. Have you ever broken it down to the number of resources you visit on a daily basis or the number of expert sites you visit to educate yourself before a major purchase? If you’re like most, you’ve read blogs, downloaded white papers, maybe even took in a webinar or two. Marketers are busy sending out all of these messages – are any of them landing in the right place?


The point, of course, is to capture attention. For instance, the outbound predictive dialer is calling on prospects in the hopes that they are interested in making a decision on a product or service. The prospect needs to have received at least a few of the marketing messages put out and they should have been relevant to the audience.

Hitting the right note of relevance is important, but it isn’t the last stop in the road to closing the sale. The messaging has to include empathy – it has to resonate with the audience in a way that communicates more than just understanding. It’s communicating to the audience that you understand the challenges they are facing and that the solution being offered is actually a solution to their problem.

This concept was the exact focus of a recent Business2Community post. The goal for any marketer should be to think like the audience. This presents a separate challenge if the audience isn’t clear on that desire. It can be difficult to empathize with the consumer if they aren’t even sure where they stand on an issue. But what if you could help them realize where they are, and meet them there?

The marketer able to achieve this level of messaging will dominate the industry. It means the individual trying to sell the concept, product or service is reaching beyond what they have to say and listening first. This is where the powerful outbound predictive dialer comes in. If you have call recording and other analytics tied to this platform, the information you can gather in a simple phone call can fuel a powerful marketing strategy where all of your content speaks to the customer directly.

With Genesys’ (News - Alert) outbound predictive dialer, you have access to the tools you need to put your empathy-based marketing to work. It allows you to derive more value from every customer interaction and deliver the results you need to get the outcomes you want and positively affect the bottom line.  


Edited by Rory J. Thompson
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