Dialing for Demographics Just Got Easier
November 19, 2014
By Rory J. Thompson, Web Editor
An outbound dialing system can save both time and money in a call center, but if you don’t get the results you’re seeking, it ends up being time and money wasted. Successful organizations know that conducting multi-channel market research in today's hyper-competitive markets is a must. Even as the technology advances and new channels emerge, it’s essential that researchers identify the most appropriate channels for gathering data and work together to combine multiple feedback mechanisms.
So it makes sense that Qualtrics, a growing software-as-a-service company and provider of one of the world's leading insight platforms, has joined forces with CFMC to provide researchers with the means to reach desired demographics. (CFMC provides survey data collection solutions and services for market-research and opinion-polling companies of all sizes.)
According to both companies, the new partnership “Combines CFMC's Survox survey call center automation solution with Qualtrics’ Research Suite to provide flexible, multi-mode options for survey research, allowing users to conduct online and on-phone surveys, concurrently or consecutively.”
What that simply means is an omnichannel way to gather data that can then be cross-checked and cross-referenced to deliver the cleanest results possible.
"The CFMC Qualtrics collaboration combines capabilities that allow researchers to meet aggressive quota targets and survey complete rates," said Jason Kagel, VP of Development at CFMC, in a statement. "Qualtrics Research Suite and Survox help businesses to manage and integrate data seamlessly from both online and phone surveys in a single insight platform. By leveraging this enhanced productivity and improved operational efficiency, organizations can save time, money and gather more of the relevant insights necessary to make data-driven decisions."
What this ultimately means is that augmenting online research with phone-based outreach provides a variety of advantages including reaching respondents by their preferred communication vehicle. Additionally, the phone offers an optimal vehicle to qualify respondents for in-depth interviews or Web studies; in short, total reach through a variety of channels. And that’s something worth calling about.
Edited by Maurice Nagle