The finalists for the first annual Best of SugarCRM awards have been announced by SugarCRM Inc., a provider of commercial open source CRM software.
The Best of SugarCRM awards have been established to acknowledge best-in-class SugarCRM implementations and advocates. The winning finalist are expected to be announced at the CRM Acceleration Summit awards ceremony dinner in New York City on Monday, August 20, 2007.
The finalists and categories include:
- Sales Excellence – Digi-Data, Eject-Stop-Divide, Frisian Flag Indonesia, PT, Visicom, Naiman Clarke
- Marketing Performance - PeriShip, SellingPower Magazine, Eject-Stop-Divide
- Customer Support and Satisfaction - State of Oregon Department of Human Services, Geeks on the Way
- Most Creative CRM Implementation - Odell Simms and Associates, PeriShip, Geeks on the Way, Frisian Flag Indonesia, Altervisions
- User Adoption - athenahealth, Naiman Clarke, Geeks on the Way
- SugarCRM Advocate - athenahealth, State of Oregon Department of Human Services, UReason, Naiman Clarke
- SugarCRM Administrator - University Readers, Purkinje, UReason, Eject- Stop-Divide
Each company represented here has leveraged SugarCRM’s core modules in order to power their unique sales, marketing and customer support needs. These companies have earned special recognition for utilizing SugarCRM’s flexible and extensible nature to meet the needs of their businesses.
Such examples include using SugarCRM’s standards-based platform to enable strong integration with other software packages such as JasperReports and the Asterisk (News - Alert) call center platform; extending SugarCRM to handle new media including RSS feeds and SMS messaging systems; and increasing CRM capabilities with SugarCRM to integrate with wireless devices across all CRM touch points.
"We are excited to see the high quality of implementations in these finalists, and how they have quickly and effectively customized Sugar to fit their company's needs," stated John Roberts, CEO and co-founder of SugarCRM, in a Tuesday statement. “Each finalist deserves recognition for how they have positively impacted their business with their innovative Sugar implementation."
SugarCRM has been able to drive its success with solutions that are easily adaptable to any business environment. These solutions are positioned as being a more flexible, cost-effective alternative to proprietary applications. Companies can use SugarCRM’s open source architecture to more easily customize and integrate customer-facing business processes to build and maintain more profitable relationships.
The company has focused its strategy on ensuring customers can take a customer-centric approach to business, especially in industries where provisions have become commoditized.
As a result, organizations operating in these spaces must be able to build impenetrable customer relationships to ensure sustainability, but also the promise of growth and greater margins over the long term. Those that are being recognized by the company have learned how best to capitalize on the benefits that SugarCRM brings to the table to protect their greatest asset – their customers.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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