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May 03, 2010

Open Source CRM to an Event Near You: SugarCRM Announces Tour Schedule

By Anshu Shrivastava, TMCnet Contributor


SugarCRM (News - Alert), a provider of open source CRM software, has announced its CRM Acceleration Spring World Tour schedule.

The tour will cover 16 cities on three continents, and is scheduled to begin on May 05.

Company officials said that CRM Accelerations are half-day, intensive sessions that help business leaders develop and implement a CRM strategy.

At CRM Acceleration events, the company plans to introduce Sugar 6, which is the latest release of its flagship products. Sugar 6 comes with a new user interface that places a premium on speed, simplicity and interoperability with other Web applications and mobile devices, said company officials.

Company officials said that each event, in addition to Sugar 6 product demonstration, there will be discussions on how companies can use Sugar to strengthen customer-facing operations, will take place.

The events are expected to consist of a mix of presentations from CRM leaders and customers, including a strategic planning presentation, in-depth product sessions, real-world demo scenarios, expert panels and customer use cases.

The CRM Acceleration events will be held in collaboration with SugarCRM partners such as Redpill Linpro in Scandinavia, The Sugar Refinery in the UK, and partners such as Epicom and Plus Consulting in the United States.

"CRM Accelerations are a great opportunity for companies - along any phase of their CRM journey - to learn some best practices and interact with SugarCRM partners as well as other SugarCRM customers," said Clint Oram, co-founder and vice president of products at SugarCRM.


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Kelly McGuire




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