Open source CRM solutions provider SugarCRM (News - Alert), has announced that a number of companies are strengthening their marketing, sales and support functions by running customer-facing operations on the Sugar Open Cloud.

 

Sugar Open Cloud is the company’s global on-demand computing platform, which allows companies to manage SugarCRM and other applications and extensions.

 

In an interview with TMCnet, Martin Schneider, director of product marketing for SugarCRM, said the company “believes in the maturation of the Internet to a cloud infrastructure, where customers can not only run applications in the cloud, but also have a choice of cloud providers.”

 

“In an open cloud model from SugarCRM, developers can leverage toolkits based on the central project, work on their own extensions 'in the cloud' and distribute those alterations easily through online exchanges and other cloud-based repositories. This provides a great advantage and choice to customers in terms of providing more control over systems architecture, in addition to price control,” Schneider said.

 

Among the latest companies saying they've found success with the on-demand computing platform are Roxtec (News - Alert), EASi and Tacamor. They all cited reasons such as affordability, adaptability, and an improved infrastructure with Sugar Open Cloud.

Officials at Roxtec, a manufacturer of sealing solutions for cables and pipes, said that they are specifically using the platform to bring together employees at its locations across the United States, Germany and China, as well as for its easy of use and price point.

SaaS provider EASi (News - Alert) said that its use of Sugar Professional for sales, marketing and customer support organizations is improving the way it keeps track of customers. Officials there also say they chose the offering for its payback period.

 

“It was essential to be able to map and automate our problem solving methodology and Sugar’s ability to be customized to our needs made it easy. As we understood more about its power, we expanded Sugar’s role in our organization to encompass marketing, sales and even some finance and engineering,” said Steve Madeira, vice president of operations at EASi.

Also, near shore customer service contact center Tacamor said it has found success with Sugar Professional as it allows clients to store customer records ranging from just a few hundred, to one client who has tens of thousands.

 

Back in April, the company announced that its Sugar Express offering, which offers core sales, marketing and support features, is now running on the Sugar Open Cloud.