TMCnews Featured Article
Affinity4 Improving Customer Satisfaction with SugarCRM
By Stefania Viscusi, Assignment Desk Editor
Affinity4 Director of Information Technology Jeremy McGee commented, "We have used SugarCRM Professional to build a powerful consolidated view of our customer base and marketing leads. With this sophisticated software, we can now track nearly every customer interaction, from phone calls and trouble tickets to various marketing communications including emails and billing information. As a result, we can more effectively manage our customer service and marketing efforts to facilitate a higher level of customer satisfaction."
Earlier this month, SugarCRM announced its latest “Project of the Month” for SugarForge.org, the company’s community Web site, was the GetSocial Twitter Module that lets companies integrate social marketing to Twitter from within SugarCRM.
Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.
Edited by Stefania Viscusi