TMCnews Featured Article
May 06, 2009
SugarCRM Announces GetSocial Twitter Module
By David Sims, TMCnet Contributing Editor
has announced the GetSocial
Twitter Module has been named “Project-of-the-Month” for SugarForge.org.
The module lets companies integrate social marketing to Twitter from within SugarCRM (News
), giving users tools to improve customer service, expand marketing programs, maintain management oversight and try to decipher more or less random assemblages of letters and punctuation marks.
Each month, SugarCRM highlights a Project-of-the-Month winner on SugarForge.org, the company’s community Web site. Projects-of-the-Month are selected on the quality of a project’s code, its overall activity and its general usefulness as an extension to SugarCRM, company officials say.
The GetSocial Twitter module is intended to help companies using the SugarCRM customer relationship platform by providing Twitter features for every department. Internal employees can now use Twitter through an authorized channel and client that provides an audit trail and reporting for managers.
“The explosion of Twitter has left many companies searching for answers on how to adapt to the new service in order to provide better customer support, enhanced marketing efforts and maintain management oversight,” says Josh Sweeney, managing partner of ALT-Invest. “In building GetSocial Twitter, we are providing an open source enhancement for marketing and sales teams.”
's Tom Keating blogged a couple months ago about Luca Filigheddu's Top 30 VoIP Leaders On Twitter post, noting that "TMC's Rich Tehrani (News
) and I are on the list. Honestly, I haven't seriously started using Twitter until the beginning of this month, so I'm just ramping up my followers and who I follow. So I'm grateful to Luca for still considering me for the list considering my Twitter nascence."
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi