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October 16, 2008

SugarCRM Webinar to Highlight CRM Benefits During Economic Crisis

By Stefania Viscusi, Assignment Desk Editor


Given the tough economic climate, sales leaders realize the shortcomings of traditional CRM solutions.  Today’s forward-looking companies are redesigning their sales organization, to improve processes and lower their cost of sales while bringing the company much closer to their customers.
 
SugarCRM (News - Alert), a provider of open source CRM software, has teamed up with Selling Power to help uncover the ways sales leaders can pull ahead even during economic downturn.
 
The Webinar, "Managing Sales During a Meltdown" will be held Wednesday, October 22, from 1:00 PM - 2:00 PM EDT. Attendees will also receive a free copy of the 2008 CSO Insights Sales Performance Optimization Benchmark Study.

Join CRM process experts of Levementum, a professional services firm, as they share how they created a Total Customer Management system for Bright House Networks, the nation’s sixth largest digital cable company servicing over 2.4 million end users.

In this discussion, Geoff Mobisson, Founder/CEO of Levementum will explain the process of evaluating, optimizing and implementing SugarCRM along with Lee Vinton, Manager of Business Engineering Services with Bright House Networks. 
 
These industry leaders will discuss how to design and deploy an enterprise-class CRM platform and how their solution delivered a well-rounded customer experience for Bright House.
 
VP’s of Sales, Sales Operations Managers, Sales Support Managers, Sales Managers, IT managers are encouraged to attend this Webinar to learn:
 
The key drivers for successful CRM evaluation and selection
How to adapt CRM to enhance existing business processes
How to leverage commercial open source Sugar CRM as a platform
How to create a Total Customer Management solution
Why tracking customer data alone does not drive customer satisfaction
How to significantly lower the total cost of ownership
 
Reserve your space in this one-hour, highly interactive Webinar (the experts will answer your questions) REGISTER NOW!


A recent Open Source Census count revealed that in just six months since the collaborative project to count the number of open source installations began, there have been more than 300,000 open source package/project installations.
 
Open source CRM software is key in rough economic times because it provides sales teams with the tools they need to manage and gain customers without the pricy costs of license-based software.
 
 
For more, be sure to check out the Open Source CRM channel on TMCnet.
 
 
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Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi



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