) Partners, which describes itself as "online marketing automation and lead generation specialists for small and midsized businesses," has announced the completion of a semi-custom product for one of its clients, Acclaro, forming "a system for managing online and offline marketing campaigns, all within SugarCRM (News
Michael Kriz, president of Acclaro, a language translation and localization firm recently recognized on the Deloitte (News
) Technology Fast 500, said he was looking for a product that allowed his company to manage all of their marketing activities through a single system and dashboard.
"SugarCRM was chosen as the CRM product that best met their needs," Agilent officials said, adding that Agilent "helped further tailor it to support Acclaro's online marketing efforts."
Although Agilent has built marketing automation products as far back as eight years ago, most SMBs and even larger companies are just getting on board now with what automated nurture marketing can do for them, company officials believe.
The product is driven by a lead capture system, created by Agilent and integrated into Acclaro's Web site, that uses Web services to communicate with the their on-demand SugarCRM system hosted at Sugar. The product contains visitor and lead tracking, "no lead duplication," a marketing ROI dashboard and ROI reporting with online lead generation and offline sales.
Earlier this month, Agilent Partners announced that it had entered into an arrangement with the Technology Executives Club aimed at improving "the usability and service delivered" while growing its online member community.
Using their new Online Community Growth Program, Agilent agreed to assist the Club in re-organizing and optimizing the Club's membership and communication structure in ways intended to make it easier for new members to access the Club's online library of white papers, Webinars, Webcasts and newsletters while encouraging new members to join.
"The Technology Executives Club has progressed significantly since we began in 2000," said Founder Alex Jarett. "Our online community has now become a key piece of the value we deliver to our membership."
INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year — is going on this week (September 16-18, 2008) in Los Angeles, California! The show features three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Be sure to check out TMCnet.com and blogs from Rich Tehrani, Greg Galitzine, and Tom Keating for news highlights from the show. See you there!
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi