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July 28, 2008

Free Webinar from SugarCRM: Harnessing the Power of Mobile CRM

By Michael Dinan, TMCnet Editor


A panel of experts this week is hosting a free Webinar to discuss the way that customer relationship management is being translated to mobile phones, devices with smaller screens and generally slower Internet connections.
 
Register here for “Impact of Wireless on CRM Adoption and the Social Customer,” to be held at 2 p.m. Eastern on Wednesday, July 30.
 
The event is sponsored in part by SugarCRM (News - Alert), a Cupertino, California-based open-source CRM software provider for companies of all sizes.
 
The Webinar will focus on what experts call the most ubiquitous device on Earth, the cell phone. The event’s featured speakers will discuss how so-called “social customers” – a new breed of more demanding consumers – are using the cell phone to impact business, and how business are using mobile CRM to impact customers.
 
The event, which will include a question-and-answer session, is the final installment in a three-part series called “New World CRM, Enterprise 2.0 and the Era of the Social Customer. The series looks at how businesses will forge relationships with customers who demand their own personal experience with a company.
 
Speakers include BPT Partners Chief Customer Officer Paul Greenberg and Martin Schneider, director of product marketing at SugarCRM. The Webinar will be hosted by Brendan B (News - Alert). Read, a senior contributing editor for TMCnet magazine “Customer Interaction Solutions.”
 
Michael Dinan is a TMCNet Editor. To read more of his articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The Compelling ROI Benefits of Contact Center Quality and Performance Management Technologies, brought to you by Voice Print International (News - Alert).



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