For businesses today, providing a differentiated customer experience is important as competition is constantly on the rise.

 

To deliver an experience their customers will value, they must offer fast, convenient services that meet their customer's needs.

 

But before companies can improve their services and the experiences of their customers, they must understand the quality of service and experience they currently deliver.

 

Using real-time intelligence about customer interactions, it is possible to develop strong customer centric strategies so that companies can meet this need.

 

On Thursday, June 19, 2008 at 2:00 PM, SugarCRM (News - Alert) will host a free Webinar, "Delivering a Differentiated Customer Experience to Win in a Competitive Marketplace," to focus on the strategies needed to achieve a differentiated customer experience.

 

Topics to be covered during the Webinar include:

 

 

Featured presenters include Martin Schneider, Director of Product Marketing, and Pete Marston, Analyst CRM at Forrester (News - Alert) Research.

 

Also, the Webinar will highlight how a SugarCRM customer, Athenahealth, was able to improve their customers' experiences by improving their CRM strategy.