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June 11, 2008

How to Deliver a Differentiated Customer Experience

By Stefania Viscusi, Assignment Desk Editor

For businesses today, providing a differentiated customer experience is important as competition is constantly on the rise.
To deliver an experience their customers will value, they must offer fast, convenient services that meet their customer's needs.
But before companies can improve their services and the experiences of their customers, they must understand the quality of service and experience they currently deliver.
Using real-time intelligence about customer interactions, it is possible to develop strong customer centric strategies so that companies can meet this need.
On Thursday, June 19, 2008 at 2:00 PM, SugarCRM (News - Alert) will host a free Webinar, "Delivering a Differentiated Customer Experience to Win in a Competitive Marketplace," to focus on the strategies needed to achieve a differentiated customer experience.
Topics to be covered during the Webinar include:
  • The principles of experience-based differentiation.
  • What it takes to improve customer relationship management and how you can
    separate yourself from the competition to gain sustainable, competitive advantages.
  • How you should initiate, accelerate, or remediate your CRM strategy to drive quick results.
Featured presenters include Martin Schneider, Director of Product Marketing, and Pete Marston, Analyst CRM at Forrester (News - Alert) Research.
Also, the Webinar will highlight how a SugarCRM customer, Athenahealth, was able to improve their customers' experiences by improving their CRM strategy.
Don’t miss this must attend Webinar for the chance to also win an 8GB iPhone (News - Alert) gift card.  
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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