Apatar, a vendor of open source data integration software, has announced the CDYNE Phone Verification connector for the Apatar Open Source Data Integration toolset, which works for SugarCRM, Salesforce.com (News
) and other applications.
The new connector determines the validity of any U.S. or Canadian phone number using CDYNE Web services, all without coding. Now Apatar lets users verify and filter customer phone numbers extracted from databases, files, applications (Salesforce.com, SugarCRM (News
)), and Web 2.0 destinations such as "Flickr, Amazon S3, RSS feeds," the Apatarians say.
Over half of B2B marketers plan to put more resources against creating marketing databases, cleaning up customer data, improving sales force automation and CRM integration, according to Forrester Research (News
) in its "B2B CMO Investment Priorities for 2008" report.
The combination of contact data from many sources introduces "myriad opportunities for error," Apatar officials say: "Because the records in each database were entered by different persons, each person may have introduced typos, placed data in an incorrect field or used different conventions for addresses, phone numbers, and abbreviations."
"Data management is one of those thankless but necessary jobs. Data degrades, gets dirty, or become obsolete," said William Chenoweth, VP Director of Marketing CDYNE Corporation.
Earlier this month Apatar announced the official release of its new StrikeIron US Address Verification connector for the Apatar Open Source Data Integration toolset.
The feature relies on United States Postal Service-certified technology to verify, correct, and enhance any address in the United States with live data. It "cleans customer data before it gets into CRM/ERP systems, databases, flat files, and RSS feeds by correcting extracted addresses, adding ZIP+4 data, specifying congressional districts, carrier routes, etc.," according to company officials
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.