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January 08, 2008

SugarCRM Gets SugarMaps with Google Maps, Intelestream

By David Sims, TMCnet Contributing Editor


Intelestream has announced the release of SugarMaps, a plug-in integrating the Sugar Suite line of CRM applications with Google (News - Alert) Maps technology. It provides a module where maps and place marks are displayed according to user-determined criteria.

"This is unlike anything that has been developed for the Sugar Suite," states Jason Green, founder and CEO of Intelestream. There have been mapping functions available with Sugar for a long time, Green says, but this app has "the ability to draw maps from reporting results and geographical radiuses."

In other words, a user can generate a custom report displaying all prospective accounts in the hospitality industry employing 100-500 people within a 25 mile geographical radius of, say, Indianapolis. The module will display the results with each account indicated by a place mark whose color and/or size vary according to preselected criteria. Driving directions can next be printed using each account as a waypoint.

"I am unaware of any other technology capable of doing these sorts of things with Sugar," Green says.

The Intelestreamers say they developed the plug-in especially for clients who could use help for marketing research, sales strategies, and logistics.

Yesterday SugarCRM (News - Alert), a vendor of commercial open source customer relationship management (CRM) software, announced that it will host SugarCon 2008, its global customer and developer conference, February 6-8, 2008, at the Dolce Hayes Mansion in San Jose, California.

The event offers "over 40 sessions tailored to SugarCRM customers, partners, administrators and developers," company officials say. The program will include keynotes from industry leaders and "visionaries" as well as discussions on the SugarCRM product and technical roadmap.

Breakout topics include "CRM On-Demand or On-Site: A Decision Framework," "Secret Ingredients for Reseller Success," "Sugar 5.0 + GPL3 = Open Personal Health Care Records" and "Sugar Administration Black Belt Skills."

"SugarCon 2008 unites the SugarCRM global community in a single location to share their experiences implementing and innovating" with the CRM platform, said John Roberts (News - Alert), chairman and CEO of SugarCRM.

Highlights include keynotes on the future of Web 2.0 technologies from industry executives, Sugar product announcements and roadmap strategies, community presentations on Sugar mash-ups, dashlets and custom modules and what company officials promise as "a California cuisine and entertainment each night."

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.



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